PBN owners, frequency of post non-linking content?

How often do you post non-linking content to your PBN network?

  • Weekly

    Votes: 1 7.7%
  • Monthly

    Votes: 5 38.5%
  • Quarterly

    Votes: 2 15.4%
  • Yearly

    Votes: 1 7.7%
  • Never after the money site link is in place

    Votes: 4 30.8%

  • Total voters
    13

Hetneo

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I've been scanning the forum to find hints from PBN owners about how often they post to their PBN network. In particular, posting content to please the big G (and maybe visitors to the site) *after* you have already linked to your money site. There seems to be mixed approaches to this issue.

If you do post content to your PBNs (that doesn't link to money sites), how often and do you see any success from doing so?
 

Hetneo

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Fair enough, but if you have a large PBN, that's an expensive process. I guess what I'm trying to get to the bottom of is if there is value in the under taking. Do you or anyone else see results?
 

MikeyMikey13

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Fair enough, but if you have a large PBN, that's an expensive process. I guess what I'm trying to get to the bottom of is if there is value in the under taking. Do you or anyone else see results?
I have a radically different view to @Nargil - which some newbies find attractive. I don't schedule any posts to add value to actual pbn, all money site links. And i'll add 10-20 links per a site.

It is all cheaply made and I am prepared if they get deindexed. That being said, if I get expensive domains, I might put some effort in OR just rebuild the archive.

But no, I don't see any value in adding posts. Apart from the fact it lets some people sleep better knowing their pbn is "safer", when in reality the second any google employee looks at your basic theme wordpress site with a policies/contact page, it'll be deindexed.
 

Hetneo

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Appreciate the honest approach @MikeyMikey13 . It seems it comes down to quality/cost of the PBN for you as to the degree of effort in upkeep post link drop.

And i'll add 10-20 links per a site.

Do mean all money links? If so, that's alot :eek:, I tend to not go past 4 links to the same money site.

when in reality the second any google employee looks at your basic theme wordpress site with a policies/contact page, it'll be deindexed.

But what if you've put in the hard yards to make it look more "natural"?
 

MikeyMikey13

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Appreciate the honest approach @MikeyMikey13 . It seems it comes down to quality/cost of the PBN for you as to the degree of effort in upkeep post link drop.



Do mean all money links? If so, that's alot :eek:, I tend to not go past 4 links to the same money site.



But what if you've put in the hard yards to make it look more "natural"?
Making it look natural doesn't matter. Who are you kidding telling yourself it doesn't look like a link farm?

You can spot 90% of PBN's within 5 seconds, the rest within 30 seconds. Even some "guestposts" are quite obviously link sites.

In regards to links? Why stop at 4? only penalty you can get is a manual check (0.0001% chance of it happening, but if it does you are toast regardless - 1, 4, 10, 20, 100 links - it doesn't matter) or algorithm penalty (can't tell your site is pbn, so how will this happen).

Some members on this site spread a lot of misinformation I just chuckle at. It's all regurgitated by each other and goes round in a big circle. You never hear people say "oh wow I got a penalty because my site wasn't natural" etc.
 

JamaicanMoose

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I'll add 8-12 posts when I setup the PBN, then drip a post every 2 months in perpetuity. I either use cheap Southeast Asian content or expired articles. It's not that expensive.
 

Hetneo

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In regards to links? Why stop at 4? only penalty you can get is a manual check (0.0001% chance of it happening, but if it does you are toast regardless - 1, 4, 10, 20, 100 links - it doesn't matter) or algorithm penalty (can't tell your site is pbn, so how will this happen).

I see your point and it seems to be working for you. But I worry the G algo would consider a difference of 1 or 100 links.

I either use cheap Southeast Asian content

Same same :cool:
 

MikeyMikey13

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I see your point and it seems to be working for you. But I worry the G algo would consider a difference of 1 or 100 links.



Same same :cool:
Tell me how exactly?

Look at massive sites on the web, they have 100,000's links on their site, verse your site with only 8 (4 money, 4 generic) or my site with 20 links on, all going to my sites. How does the algorithm see these differently? And if it does, what action does it take?

All this guessing people do, their is no proof for it. Just theories.
 

Leith

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It depends on your PBN. Too much misconception around PBN's these days. What is a PBN site? It's a site designed with the focus of linking to your money site to improve its rankings. If your network consists of sites with a WP theme and a bunch of articles slapped on, then adding natural content probably won't do any good since your site is at risk from being penalized anyway (a few second review or glance at the site is enough for someone to spot it's a shitty PBN). Just a waste of time.

However, if your network consisted of real sites that provide real value and do not look or feel like the typical shitty PBN, then adding natural content is the best thing you can do. My private PBN's used for my own money sites are set up as real sites, with lots of 1k+ word articles that provide value. I do 1 long form content per month. I guarantee if you do this for a few months you'll quickly see your PBN sites getting organic traffic, organic rankings + providing you design them as real sites with real intended value, you'll never have problems with it. After all, they're real sites. You won't believe the # of emails my PBN's receive every day from large SEO agencies proposing their outreach.

Of course, doing such a set up is time consuming, expensive and probably not worth it for a lot of people. However, in my specific case, the extra time and money that goes into the set up always pays off for my long term money sites. What would a real site in the niche do? Replicate their thought process. Never make it about you - but rather switch the focus into providing value for users.

Some of you may say "but that's not a PBN.. that's just a money site" and you're right. A well designed network should essentially be real money sites. A PBN doesn't need to be shit quality - this is where all the misconception is. As long as the sites are set up to pass link juice to your money sites, it's a PBN. However much you want to disguise it is completely up to you. I go the extra effort to ensure all the sites are real and provide value (essentially mini-money sites on their own). Yes, the set up/recurring costs can get expensive... but remember as these sites get stronger, so will the juice passing to your money sites.

However, as I said it all comes down to your exact requirements. If you don't care about longevity then you probably don't need to go to such efforts in setting up your network. Everyone has their own conditions.. you need to pick the best option for your circumstances.

Look at what sites like Cosmopolitan, Marie Claire, Woman's Day, Elle, etc do. If you know what I'm talking about here you'll understand what I'm trying to say. These are all real sites that provide immense value all being used to intelligently boost the rankings for other business sites the parent company owns. And it works super, super well. Obviously you won't be able to replicate their success (since you need $$$$) but even copying their strategy on a smaller scale can prove very effective (which is what I've explained above).

If you want to play the long term game then you should absolutely ensure the sites are natural. By this, I don't mean slapping on a few widgets in the sidebar just to make things pretty. I mean actually spending time creating these into legitimate properties. Not to mention adding multiple links in each article - not just to the money site. We add various authority links, always mixing it up where possible and never making it suspicious. As I said, we treat these like real sites.

PBN's can last as long as your money sites if you do it correctly. The issue is.. not many people know how to do it correctly.

I've seen first hand other SEO's doing exactly this. Setting up real money sites as their PBN. The results they've been able to achieve are just silly. We're talking #1 across the board for various keywords each with 1M+ monthly search volumes...

I've seen the above strategy be used on service sites in the SMM niche which bring in $350k+ per month revenue. Massive sites.

I've even done similar strategies for some of my clients... and their sites now make mid 6 figures a month in revenue. You read that right. Mid 6 figures a month. @Nargil would know what I'm talking about since he helped with the initial domains for the multiple networks we created for this client.

Would this strategy be worth doing for a site that can only really make $1-2k/month? Probably not. But...

Back to my original point, it all depends on your requirements. If you have the money and you know your niche isn't "churn/burn" then investing in your PBN could be one of the best things you do when it comes to SEO for your site. If you know your niche can make big money, then this is something I'd definitely suggest you do.
 
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Hetneo

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All this guessing people do, their is no proof for it. Just theories.

Nailed it, that's where my problem lies too. There are so many SEO theorists that you could almost call it a religion :D

And let's face it, you're only going to get a manual action when your competitor reports your PBN..... snitches...
 

drstew

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IF traffic is a signal, which many believe it is, then use a cluster of niche relevant articles targeting the really low hanging KW's to get some traffic coming into the PBN sites. You could 301 this traffic over to the page linking out to your money site ;).
 

drstew

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Interesting idea @drstew , would you do this on initially setting up the PBN and then leave it?

Both (start and later), you can do this at the start and drop a bunch of niche relevent seed articles on the PBN that use your exact money keywords to internally link to the page that links out to your money site. Remember you can be more aggressive with anchors used internally.

The main purpose of these extra pages is to pull in traffic and establish some more relevancy for the domain. Also dripping content regularly will hit the 'Freshness' signal, just like a money site, if you don't touch it for months, it becomes stale in terms of SEO.
 

Hetneo

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then use a cluster of niche relevant articles targeting the really low hanging KW's to get some traffic coming into the PBN sites

Coming back to here, would this mean you pull historically ranking KWs for that PBN and write an article for them. Or just find low hanging KWs currently relevant to the PBN?
 

Buzzika

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I try to have 4-5 posts apart from the money site link + about us/contact/privacy pages right after launching the PBN site.

After which i might post every month or two.

Also, I modify post publish date to keep my money site content on top everytime I publish.
 

drstew

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Coming back to here, would this mean you pull historically ranking KWs for that PBN and write an article for them. Or just find low hanging KWs currently relevant to the PBN?

Low hanging niche relevant KW's that should pull in a trickle of traffic. Use Ahrefs to find the KW's a crappy site in the niche is ranking for etc.
 
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@Leith So glad you linked this in the interview thread. It has been a while since the marketing side of my brain has been going full speed 24/7. Your comment has my mind running. Thanks, bruv.
 
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