People have been freaking out over the last couple days from getting thin content penalties and some are blaming their PBN links. They might be right. How is it that none of my sites got hit at all in this update? It comes down to knowing what you are doing when you are building links. In this guide I am talking about PBNs, but the same logic applies to every link that you build. So I wanted to post this guide to PBN linking that I originally posted in my sales thread (http://www.blackhatworld.com/blackh...uy-links-again-only-20-spots-available-3.html): I've been getting lots of questions privately about how to target PBN links. PBN links are powerful, that's the whole point. The goal is to deploy them showing the search engines that your site has authority. If your site has authority, then your content will rank based on your on-page factors. This is SEO 101 in the post-animal world. But when you deploy PBNs, you want to make sure to get the authority without triggering filter penalties or manual reviews. There are 3 factors in getting PBN links that make them more or less aggressive: 1) Target Site or Buffer Site? The first, and most critical issue, is whether to point your high power links at your target site or at a buffer site like a social account or parasite. Linking to your target site is more aggressive, and more effective. Linking to a buffer site is much safer, but you lose link juice through that extra hop. 2) Inner Page or Home Page? The next factor is whether you are linking to an inner page or the home page (or hub page in the case of buffer sites). Inner sites get less links overall so they are going to be more sensitive to strong links. 90% of links for all sites go to the homepage. When a human being is creating a link that's the easiest thing to do, so it's what happens most often. 3) Anchors: Exact match, URL, or branding? The third factor will be your choice of anchor text. Exact match links are most aggressive, URL links are in the middle (because your URL will likely have keywords in it), and brand links are safest. Again, thinking about natural behavior, most people will just do the URL or the title of the whole site. Exact match links are rarely created except through automated tools and SEOs. So, the safest thing to do is use a brand link to a home page of a buffer site. It's also going to be the least effective. The most aggressive thing to do is use an exact match link to an inner page of your target site. Hope that helps with some of the confusion and angst out there.