When you buy dropped domains, they often have incoming links to sub pages. The conventional approach has been to do a 301 from those sub-pages to your home page/posts. That's effective - but time consuming. Enter; PBN building time saving hack Edit the PHP code on the 404 error page, so that it does a 301 to your home page That way, link juice flows to your home page without having to create an individual redirect for each and every page. Step 1: In wordpress, go to Appearance > Editor Step 2: Select the 404.php template Step 3: Delete everything, and replace it with the code below Sample code PHP: <?php // Permanent 301 Redirect via PHP header("HTTP/1.1 301 Moved Permanently"); header("Location: http://www.YOURSITE.com/"); exit();?> NOTE: This is for WordPress, and it assumes that your WordPress template has a custom 404 page.