Payment Structure Update on Google Adsense

For the past 20 years, Google AdSense has helped over two million publishers monetize their content by connecting them with advertisers around the world.

Over that time, we’ve continued to evolve our network and services to meet the needs of our partners. As part of this evolution, Google AdSense will be updating its revenue share structure early next year, which will split our rate into separate buy- and sell-side fees and move to per-impression payments for all inventory. This update will provide a more consistent payment structure for publishers to be paid for their inventory value across Google’s products and third party platforms. There is no action for you to take as an AdSense publisher, and we don’t expect publishers to see a change in their earnings.

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