Payday Loans Host/Post and pingtrees

Hi guys, I'm kind of confused about the payday loan niche.

To maximize profits as a long form payday loan affiliate obviously you need to use more than one network, so like T3 + Leadsmarket + LeadN etc.

To be able to do this you need to host / post. But I also hear about ping trees. Isn't the ping tree model only about contacting directly with lenders? Meaning that's something T3Leads does for example?

If I could host my own ping tree and talk directly to lenders with it obviously it'd be more profitable because I'd actually be an affiliate to the source, not an affiliate to another affiliate. Is this doable? Where can I contact lenders and who are some of the best known ones?

Do you think big money spenders on Adwords on this niche (like quickercash or igotfunds) have their own ping trees and connect to lenders directly, or do they use multiple affiliate networks like T3leads?

Most big spenders use multiple networks with their own ping trees. I don't think that many go to direct lenders and if they do it's not that many. I only know of a few that go direct and it's definitely rare. The thing you have to realize is that you can't find 90% of these lenders. Most want to be secretive, most use DBAs that are different then the real name and do not provide contact info anywhere on the internet.

Best place to start would be to create a ping tree and ping the big networks.

PM me if you want to chat more about the industry.

Hey, I wanna PM you but it says I can't until I reach 15 posts. Can you PM me your Skype?

Thanks for your answer. About pingtrees - you say big spenders have their own ping trees with the affiliate networks. Does this mean they just POST the information the customer enters to more than one network at a time? So then it's more like what I said.

If you wanted to work with more than one network this way, you'd have to post them the info one by one, right? If you did them both at the same time, multiple offers might get affected etc. But also doing them one by one means a longer wait time for the customer, which could be a drawback after some time.

The basic loan process involves a lender providing a short-term unsecured loan to be repaid at the borrower's next payday. Typically, some verification of employment or income is involved, but some lenders may omit this. Individual companies and franchises have their own underwriting criteria. In the more recent innovation of online payday loans, consumers complete the loan application online. The loan is then transferred by direct deposit to the borrower's account, and the loan repayment and/or the finance charge is electronically withdrawn on the borrower's next payday. According to one source, many payday lenders operating on the internet do not verify income.

I would stay off from the niche which would hurt people. Lenders rip the heart out of the borrowers.

As good as scamming or promoting scam, Avoid if you have heart.

jesikakorla said:

The basic loan process involves a lender providing a short-term unsecured loan to be repaid at the borrower's next payday. Typically, some verification of employment or income is involved, but some lenders may omit this. Individual companies and franchises have their own underwriting criteria. In the more recent innovation of online payday loans, consumers complete the loan application online. The loan is then transferred by direct deposit to the borrower's account, and the loan repayment and/or the finance charge is electronically withdrawn on the borrower's next payday. According to one source, many payday lenders operating on the internet do not verify income.

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LOL, copy and paste from Wikipedia! And this is not even what OP is asking....

rotalihinna said:

About pingtrees - you say big spenders have their own ping trees with the affiliate networks. Does this mean they just POST the information the customer enters to more than one network at a time? So then it's more like what I said.

If you wanted to work with more than one network this way, you'd have to post them the info one by one, right? If you did them both at the same time, multiple offers might get affected etc. But also doing them one by one means a longer wait time for the customer, which could be a drawback after some time.

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Working with multiple networks, you'd want to do a round robin or a top-down ping tree approach. Round robin means you only attempt one network per lead, but you rotate them each time (Lead one sees network 1, lead two sees network 2, lead three sees network 1, etc).

Ping Tree would mean you could ping network 1, if they decline, ping network 2, etc. The problem with pinging the same lead to multiple networks is that they often times are already working together and would have seen the lead from a top network. You can work with them to ask your networks to only post to lenders and not to other networks.

Whatever you do, do not attempt to sell the same lead to multiple buyers. Once a lead is sold, move on to the next lead. Don't keep presenting.

If your site starts doing well with organic traffic, you'll be able to approach direct lenders. There are a few ways to do this, but often times involves going to trade shows in places like Las Vegas, New York, Denver, Miami, etc. However, if your site isn't producing quality leads, lenders will shut you off and you'll gain a tough reputation in the industry.

Agreed and great post by roadie. Thats what I found in regards to ping tree or round robin. And it doesnt impact just ping tree networks but also lenders because they almost all use the same underwriting bureaus and will reject leads that have too many inquiries. Pretty hard to build and maintain a tree and then manage all the lenders .. if you are able to locate them. Id try like other said grab some networks like T3, Leaplab, PW, LeadsMarket, whomever.. there are a handful of them. They all have tons of lenders and seem to monetize them and pay weekly. Just need to continually watch and measure your EPLs though.

Buying or selling payday loan leads by ping posting in the UK or Canada? Skype - mark_schlatter

i have a ton of legacy payday data a few years old with full data it still produces too if anyone is interested prob around a few million records

Which one pay the best between T3leads, leadn and leadsmarket?

I can tell an affiliate program that pays up to $ 150 for a completed form of payday loans. It also provides no public marketing materials and detailed advice to newcomers. Details PM

To the OP, you need your own ping tree with aggregators such as the ones you listed plus direct lenders. You need to manage overall wait time for the applicant so you will need to do a round robin or weighted split for some of the aggregators as they can't all have 45 seconds to run, e.g, and all of them run and take that kind of time.

The best performing payday ping trees mix in complementary offers along the way, e.g. title loans or secured credit cards, at the point where the expected value of the lead is right.

You also need what I would call a "clean up" tier where you have lead buyers willing to take a chance on a "warm body" with a high accept rate for somewhere in the $0.50 - $2.50 range.

Finally, you need to be sure to monetize your unsold leads and incomplete applications, ideally within the hour.

Sorry about the newbie questions - but

1. Are there any cheap (or better yet, free) starter ping tree packages?
2. How do I find a "clean-up" tier? Is this through the large networks?
3. How do I monetize unsold and incomplete apps?
4. I have been thinking about just trying it out with a bunch of PPC and see if I can generate any leads - any reasons why this will or won't work? I'm wondering if I will end up paying too much to Google/Bing and not have the conversion rates I need to make money.

ha ha never seen so many posts in one thread from people with 0 or very little post count...just a matter of time before the affiliate links come out lol

sixtrain said:

Sorry about the newbie questions - but

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No problem. Everybody's a newbie at some point. I'm a newbie to this forum as a poster but I have been lurking for a long time and I am very experienced with ping trees and lead generation.

sixtrain said:

1. Are there any cheap (or better yet, free) starter ping tree packages?

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Definitely not free and probably not cheap, either. The least expensive route is to partner with someone who already has one, sending your traffic and/or leads to them and sharing the revenue with them, or you can lease a Software as a Service (SaaS) hosted ping tree. Google payday ping tree to find potential rev share partners; Google ping tree software to find lease options. Buying a ping tree package off the shelf for a one time fee is unlikely although I have seen some of the hosted providers hint that it can be done if your pockets are deep enough.

sixtrain said:

2. How do I find a "clean-up" tier? Is this through the large networks?
3. How do I monetize unsold and incomplete apps?

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You will find people looking to buy your unsold live and aged leads in volume on websites like this one. There are other websites where affiliates, lead sellers, and lead buyers congregate but I don't know whether mentioning them here is OK. Newbie that I am to posting I don't want to post links to any websites and have my posts banned.

sixtrain said:

4. I have been thinking about just trying it out with a bunch of PPC and see if I can generate any leads - any reasons why this will or won't work? I'm wondering if I will end up paying too much to Google/Bing and not have the conversion rates I need to make money.

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By "trying it out" if you mean "generating interest in payday leads" then, yes, testing before jumping in head first is a smart move. You are going to find that PPC for good payday keywords is already expensive. That doesn't mean you can't complete, though. In the payday "food chain" you will often have:

a) an affiliate who is drumming up the traffic,

b) someone like Google or Bing playing a role in drumming up traffic,

c) an affiliate who is running the payday loan website,

d) a lead aggregator who has ping tree software,

e) other lead aggregators in the first ping tree, each with their own ping trees, and

f) end lead buyers.

Traffic and end lead buyers are a must in the food chain, of course, but links (b) through (e) can be handled by you or consolidated into fewer partners. This is the key. What you need to do as you test is figure out what you are good at and at what cost.

I have been in the payday space for over 7 years. I work directly with all the companies that are mentioned in this site and recently broke off on my own. I currently have my own ping tree because I had a direct relationship with the aggregators and lenders. As many have stated finding these direct lenders is the hardest part. If you aren't in the industry it's not going to be something you can do right off the bat. We mix aggregators and lenders together to make our tree.

There are a few offers that we run directly for the big name lenders directly because of the relationships we have had with them in the past with our own company. It's a very tight knit community and everyone tends to work with people they know.

If there is traffic out there and wants to try out some exclusive stuff or get some info about the ping tree you are more than welcome to PM and I will do my best to help you guys. I'm always looking for new sources and finally started spending more time on hear to help my business grow as well as get into other niches.

stack said:

I have been in the payday space for over 7 years. I work directly with all the companies that are mentioned in this site and recently broke off on my own. I currently have my own ping tree because I had a direct relationship with the aggregators and lenders. As many have stated finding these direct lenders is the hardest part. If you aren't in the industry it's not going to be something you can do right off the bat. We mix aggregators and lenders together to make our tree. There are a few offers that we run directly for the big name lenders directly because of the relationships we have had with them in the past with our own company. It's a very tight knit community and everyone tends to work with people they know. If there is traffic out there and wants to try out some exclusive stuff or get some info about the ping tree you are more than welcome to PM and I will do my best to help you guys. I'm always looking for new sources and finally started spending more time on hear to help my business grow as well as get into other niches.

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could you pm me you contact info, cause i am newbie, i can't sent a pm to you.

If you are selling your US payday traffic to an affiliate network like T3 or managing it with your own ping tree, t's more significant to monetize your unsold leads by your network/your lenders. We own a splendid Email and Call Center marketing team to monetize your declined US payday data by redirecting them to other high yielding offers at no cost. We can split it on a rev share basis. PM me your contact information to discuss more.

I would like to talk to you about your Legacy payday data.