Payday Loans - Advice Needed

Morning all,

I currently run a short term loan brokering website. I have an iframe setup on there and it's all fully functional.

Now here's the problem in short -

I am running Facebook ads and have spent around £2000 in a few days, I'm getting 100's of link clicks but no conversions what so ever ?

I have targeted the right people with my advert age and the keywords but yet I still have no applications being made. I am really stumped everything is clear in the advert about the service, clicks are coming in but no leads...


Can anyone shed some light please.

Hey !
Nice to see you here.
Its all because all loan cpa offers need approval from advertiser that the loan is approved for user that refer from your click so they may haven't get loan from the advertiser so that your lead may not approved.

Thanks for your reply, I know they have to accept it and only pay after the loans approved and the customer receives it. But I am not seeing any applications being made at all.

On the websites loan portal I checked the stats and it will always come up with application of ones been made, and sale if it's approved. I am getting neither .

Still stumped

If you aren't getting any applications then I'm guessing the form looks super suspicious to the end user. People are wise to payday loan brokers these days so your app needs to look legit. Also FB is a poor channel to use. Think about it your ads are hitting people whilst they are not actively searching for a loan, Google won't run payday loan ads any more but check out Bing instead