Pay Per Engagement (Facebook Ads)

How is no one talking about this?

I can't imagine I'm the only one who sees that pay per engagement option is no longer available.

Facebook is forcing us to use pay per impressions - does anyone have any positive experience from using pay per impressions as oppose to pay per engagement?

Quite frustrated they removed this option.

Hi @Kornchips

Facebook charge for both. When I used PPE, without any engagement Facebook charged me few bucks for only impressions.

Now I am not using FB ads, so It’s useless for me.

yes this is true ,

and all the time fb charge for reach .. or impression

when u use pay per conversion , does it charge u only when customers buy or add to cart ? No

I tried out FB's new PPI system and it still charges me as PPE although it's PPI so I have no issue.


I'm unsure why they made this change.