Hi everybody,
I'm running insurance pay-per-call campaigns using Youtube ads. Unfortunately losing a lot of money at the moment.
All the people I know in the industry claim they are using extremely broad campaign settings, without any demographic or audience targeting at all. Basically, just targeting all the allowed geolocation without filtering traffic any further. The only targeting whatsoever is limiting ads to show exclusively on mobile devices.
According to those people, it's all about the ad creative. Even the landing pages are basic-borderline-ugly.
My experience with Google ads, both search and Youtube, thought me that proper targeting is typically a crucial part of a successful campaign. Not saying creatives are not (they are!) but I learned targeting is important because showing ads to irrelevant audiences equalled throwing money into the garbage for me. You can probably understand why I'm skeptical when it comes to this "no targeting, it's just the ads" approach.
So right now, I'm trying to follow a piece of advice that I don't really believe in. But I'm sort of giving it a chance since I am not as experienced in this industry as those who gave it to me. But with every day, I grow more impatient and I start thinking I'm being BSed into trying something that will just never work.
I wonder, is any of you running profitable Youtube ads + Pay-Per-Call campaigns? If so, can you confirm or deny whether the "no targeting, it's just the ads" approach really works best for you? And if you do target, I'll appreciate any pointers on what sort of targeting tends to work best for you.
I'm not looking to be spoonfed. Just want to stop losing money and hopefully, there's someone here who's willing to share a bit of their experience.
Cheers!
I'm running insurance pay-per-call campaigns using Youtube ads. Unfortunately losing a lot of money at the moment.
All the people I know in the industry claim they are using extremely broad campaign settings, without any demographic or audience targeting at all. Basically, just targeting all the allowed geolocation without filtering traffic any further. The only targeting whatsoever is limiting ads to show exclusively on mobile devices.
According to those people, it's all about the ad creative. Even the landing pages are basic-borderline-ugly.
My experience with Google ads, both search and Youtube, thought me that proper targeting is typically a crucial part of a successful campaign. Not saying creatives are not (they are!) but I learned targeting is important because showing ads to irrelevant audiences equalled throwing money into the garbage for me. You can probably understand why I'm skeptical when it comes to this "no targeting, it's just the ads" approach.
So right now, I'm trying to follow a piece of advice that I don't really believe in. But I'm sort of giving it a chance since I am not as experienced in this industry as those who gave it to me. But with every day, I grow more impatient and I start thinking I'm being BSed into trying something that will just never work.
I wonder, is any of you running profitable Youtube ads + Pay-Per-Call campaigns? If so, can you confirm or deny whether the "no targeting, it's just the ads" approach really works best for you? And if you do target, I'll appreciate any pointers on what sort of targeting tends to work best for you.
I'm not looking to be spoonfed. Just want to stop losing money and hopefully, there's someone here who's willing to share a bit of their experience.
Cheers!