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Passing SUB ID-s FB-Cloaker-Voluum-Network-Voluum

Discussion in 'FaceBook' started by TheDentist, Oct 28, 2016.

  1. TheDentist

    TheDentist Jr. VIP Jr. VIP

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    Hi guys,

    saw multiple people in BHW asking how to set up SUB ID-s for tracking and thought i'll share my tutorial with you.
    I created full tutorial couple of months ago on how to set up FB business from scratch and that's just small part of it but i hope it will be useful for someone. If you have any further questions i'm happy to help.

    Sales funnel used in my tutorial is Facebook-Cloaker(Trafficarmor)-Voluum-CPA Network(Cake based)

    Passing sub-IDs

    Next I will teach you method for tracking conversions in Voluum. Its possible to have two different ads where one gets low CPC and good response from audience but does not convert and second one having a bit higher CPC but converts like hell. Its good to have cheap CPC but if this ad does not convert your not going to earn profits so you need to know exactly which ad is doing best work for you to keep going with that one. To get Voluum to display correct sales data and also to understand which ad brought the sale, you need to make your network to fire back pixel every time your offer converted.

    To do that you need to add information in the end of your Facebook Link URL. It looks like this:
    yoururl.com/?keyword=heresyourkeyword where “heresyourkeyword” needs to be replaced your information. I advise to hold it systematical, like “a4045au3ac4im7” that will mean age group 40-45, audience 3, ad copy 4 and image nr 7. As you can add this at the end of every ad, its not easy to add them to 250 ads, but if you have 2-3-10 ads its simple. Just add in the end of URL current ad information:
    image 1.png

    Your Facebook ads are now ready for sending this data. Next step is to make sure this data passes also cloaker. Open your cloaker and edit your cloak link. Add ?keyword=[keyword] at the end of your Voluum link like this:
    image 2.png

    Hit save and lets setup this in Voluum. Go to your traffic source tab and edit Facebook. You need to fill blanks for custom variable 1:
    image 3.png

    Fill them like this: keyword {keyword} keyword, tick “track” box and save. Open your offers tab in Voluum, click edit on your offer and add in the end of your unique offer link:
    s1={var:keyword}&s2={clickid}

    so it would look like this:
    h ttp: //xxxxxx. com/?a=111111&c=1111&s1={var:keyword}&s2={clickid}

    Make sure you do this with all your offers in Voluum. Next, go to Voluum and under settings/setup (the gear icon in the top right) you will find your postback URL. You need to copy this URL and login to your affiliate network (if its cake based platform, ask your Affiliate Manager) and click on your offer and go under testing and tracking tab and place your postback URL in postback URL box:
    image 4.png

    And you’re all set!
     
  2. TheDentist

    TheDentist Jr. VIP Jr. VIP

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    or is anyone interested in tutorial "How to set up Voluum tracking"?