Partner exiting JV, how much can I sell the web site?

The JV is a custom clothing business. Customers send us their design, whether they are t-shirts, caps, jackets, dresses or any kind of casual wear. We then manufacture for them on agreed price.

The JV has been working like that in the last couple of years. Customers come from all over the world. Order sizes go from 30 piece to few hundreds per design. But now the manufacturing partner wants to focus on local market and giving up the overseas. So the web site built purely for getting overseas orders is now up for sale.

I have no previous experience on selling web site. Wondering how much money I should be expecting from the sale, and where are the places I should post the selling ads.

Here are a few specs on the web site, everything will be sold in one single package.

Domain name: xxuniform . com (the real name has other letters over the xx), expiring on 2011-July

Wordpress site: Few static pages for online design submission, about us, privacy, sitemap... and description about our production capacity, as well as a photo gallery with photos of our previous works. The site has been made early this year an autoblog (using AutoBlogged v2.5.74) for t-shirt and clothing design niche post blogging. So the site keeps pinging major search engines with new content almost everyday. To date the site has about 200 posts.



Traffic: about 100 uv with some 300 pageview daily

Google site: 390
Google link: 30
Yahoo inlink: 230

Myspace account in the same name xxuniform: 1500 friends
Facebook account in the same name xxuniform: 1200 friends
Twitter account in the same name xxuniform: 1900 followers

Site's new auto posts are all made autofeeding to Twitter, Facebook and Myspace.

Alibaba account in the same name xxuniform: ranked one of the top 100 helping experts in its english online community

Affiliate accounts in Zazzle and Artsnow. Nil earning. We are using them as a buyer for order size goes below 30 pieces, instead of promoting their products as a seller.

Various other accounts for backlinking purpose all goes in the same name xxuniform: Scribd, Livejournal, Disqus, Toocle

That's all about it. Any comments are welcome.

:cow_yello

Bigchow - into the calculation of a web site can go many factors. The most important one is the revenue the site produces and eventually the amount of traffic that the site gets. I read a few years ago a formula how to do that, but I forgot it. I think I still have the link somewhere and I take a look, but no promise.

Nevertheless you might try the free site mentioned below. It does not include your web2.0 properties, but a raw web site estimated calculation based on:

# Website Worth # Daily Pageviews # Daily Ads Revenue # Estimated Date
# Meta Info # Meta Title # Meta Description # Meta Keywords
# Index Data
# Quantcast Rank # Page Rank # Back Links # Dmoz Listing
# IP, Host & Whois # Site Age
# Rank Graphs

Here is the site:

http://www.cubestat.com/

Of course, you need to crosscheck with other sites and methods. One estimation is certainly not enough. And as I said, it does not Web2.0. But then, it may indirectly calculate them too...if you use those properties to drive traffic to your site.

- Rainer

# If you want to read something about business validation, you might try:

link-mail.c0m/40760.html.

May include some ideas, but not sure has anything to do about web site selling.

For now, no guarantee that all links in the free newsletter are still working!

- Rainer

Thanks bugschaser for your links.

For discussion purpose here is what the cubestat said to the site:

Website Worth: $525.60
Daily Pageviews: 240
Daily Ads Revenue: $0.72

You mentioned a classic valuation approach already on your first reply. But I think that approach is good for sites on info products only; where people can start and complete the entire evaluation and purchasing process online. Therefore daily traffic and ranking are of prime importance.

While for sites making money mainly offline, like the subject custom-clothing site, I think its value is less on traffic, but more on the Web 2.0 setup associated with it.

Say if you are a t-shirt designer, you can jump in to become a top 100 expert on Alibaba immediately having purchased my package. That kind of status is not something you can achieve by any white hat or black hat marketing efforts.

So should I skip selling the site on places like flippa, digitalpoint, warriorforum
... where buyers are mostly looking for sites with high traffic and instant incomes?

I will have eBay left in my mind, if it will go a bit better. Where else can I go?

Your alexa rank is 4.1million
according to websiteoutlook your Estimated Worth $1649.8 USD

base your decision upon what you make monthly/yearly and see what you think is comfortable..

Its a nice looking site.

Thanks for the websiteoutlook info.

I checked my best running site and the real stats (results) seem to be somewhat between cubestat.c0m and websiteoutlook.c0m. In fact, websiteoutlook estimates even much better. In any case, both site results are estimations only! Of course, as larger a site is, as better are the estimates. Perhaps there is a third known online web site estimation site?

- Rainer

P.S.
If I remember right, I think a web site evaluation was made by calculating the yearly income x 3. That might be a very low amount - or a high one. In any case, it takes traffic into the calculation, no matter where it is coming from. The bottom line is always your current final income as a major base calculation for any sale! And of course the financial outlook..but that is estimated again...

I just found a very detailed Web Site Valuation Guide (Article with links). Take a look!

h**p://articles.sitepoint.com/article/web-site-valuation-guide

- Rainer

P.S.
Here is another good article to note, to the point. Read the complete page, especially the answer:

h**p://www.gaebler.com/Web-Site-Valuation.htm
How Much Is My Website Worth?

The automated valuation tools are worthless. They make arbitrary estimates based on inaccurate data and some proprietary, unknown forumla. I can throw up a worthless site, use some methods to inflate the Alexa rank and make these tools think the site is worth more than it is, even more so if I buy an aged domain to use for the site.

Your primary indicator of value is profit. The second is how long of a history you can show your profit for. Unless the site has a high value for those who would use it for SEO purposes (high PR and backlinks) income will be the majority contributor to value.

There may be those looking to jump into a business like this and to them there is value in the fact that the site is already up and running so if you can find prospective buyers like this then you'll get a better price.

What I would do if I was selling this site is price it based on a portion of the cost to create the site (say 50% of what it cost) plus 8-10 months of profit, longer if you can show an income history of more than a year.

That is a similar good explanation, while shorter, as explained at:

h**p://www.gaebler.com/Web-Site-Valuation.htm

Perhaps it should not forgotten that while buying/selling is a serious transaction especially for large sites and that follows stricter financial rules, there plays often also "in the eyes of the beholder" a role - if you admit to that or not.

- Rainer

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@biginch How did you find out my site? I thought I concealed its identity well. Did you just guess and confirmed by my thumbnail? Interested to know the process or tool you used.

> Your primary indicator of value is profit.

Correct. In fact it is applicable to any kind of business selling, online or offline, private or public.

But the tricky point here is my buyer could NOT replicate, or even in projection to my kind of earning. Because the buyer has to look for a new manufacturing partner. The new profit margin will count on a bunch of complex commercial factors.

Most of the existing customers likely will NOT stay. Because they are mostly located SE Asia. If the new buyer will get a new manufacturing partner in, say, Mexico or Melbourne or Vancouver, the logistic costs to the old customers will be very difference. They just won't ever by again.

The new web site buyer will likely need to develop his own customer base from scratch.

Not an ordinary web business selling. Its only the Web 2.0 infrastructure makes the web site a bit unusual.

Where will you guys suggest me to post the selling ads?

:cow_yello

At hxxp://www.dnscoop.com/ your website is valued at 309$

At hxxp://www.appraiserofdomains.com/ your site is worth is $ 930 when i kept the Average Monthly Income to 0

When set to 30$ a month your site value increases to $1,230

Like most items, a site is only worth what someone is willing to pay.

A buyer may want to buy yo get the domain name. ANother might want the design. Others may want to get into that buisness.

There is no way to estimate this, but based on all the factors you have mentioned I would say $0. Seems like a narrow group of people who can either start or have the manufacturing capabilities. If they have them, but are located in the wrong country, sounds like the customers are not going to stay.

Good luck! I hope you can earn something for the site!

You can sell your website on flippa.com, see how others set price for their website. Depends on the traffic and monthly revenue, you can sell at higher value or put BIN (Buy It Now) price.
You can learn how other people listed their website to bring more bidders and you will bring sale for your website.
Hope this helps.

selling websites take too long.

why not just continue with the business. get another partner.
you foundation is there already.
dont lose it.
keep going!

Never intended to sell on BHW. Most people here are spoiled with the convenience and speed of selling info products already. Who will bother with a conventional old fashion clothing business : )

All those auto appraisal sites value a site by its ranking and traffic volume, not for this kind of make-money-offline site.

Similarly flippa is filled with buyers, I guess, looking for quick and easy make-money-online sites. It may just be an odd listing a clothing site there. So I just keep asking where else can I list selling the site.

An idea just pops up into my mind... may be I can sell the site to people who are good at making money from diy t-shirt sites like cafepress/printfection/zazzle/spreadshirt ....

So I will just list the site in those communities.... still how much should I be asking?