Part 1: Facebook reporting metrics

I want to share some terms for new bie to refer to. If you want to more, i will share it in P2

• Reach :

This is a number that represents the number of people who saw your advertise at least once.The higher the Reach index on Facebook means your content is good and attracts customers and vice versa. Reach is calculated by the total Reach of articles from many different sources.

• Like :

That means people press the "Like" button to show they like your ad. The higher the number of likes, the higher the positive rate. However, this is not true for advertising with the purpose of bringing in revenue and profits, it will be suitable for advertising campaigns or surveys.

• Comment :

Represents the total number of user comments on your post, which is also a valuable form of conversion because users leave contact information if they want advertisers to contact them.

• Click :

It represents the total number of people who clicked "See more". That means people who click just to view the article and do not click on the website link. Facebook combining it will confuse advertisers, not taking into account the effectiveness of the conversion action.

• CTR (Click though rate) :

Shows user interest in the ad. This index represents both factors: impression and clicks. The formula is: CTR = (total clicks/total ad impressions)*100%.
If impressions are high but users don't click, it may be because your content is not really attractive or is targeting the wrong audience. So pay attention to the target groups your advertising is aimed at.

• CPM (Cost Per Mile) :

That is the cost for 1000 impressions to customers. If the CPM is low, the bid is also low. CPM also affects the rate of budget consumption and the number of purchases.

• CPC (Cost Per Click) :

That's the cost you pay every time someone clicks on your ad. Once you get familiar with CPC, you can calculate CPM & CTR because these metrics are compatible with each other.

• Frequency :

Shows the average number of times your ad reaches a person. The formula is the number of Impressions/ number of Reach. For example 100 views of your ad 110 means 1 person can see it 2 times and the frequency it will be 1.1.

I think all these tips will work, Thanks for sharing. Please share with us p2

Almost very detailed so that newcomers can read and learn

Thank you sharing. If you have any good articles, pls share them here

Conversions
The desired actions you want people to take after seeing your ad, like signing up for a newsletter or making a purchase. It's like the number of guests who achieved your ads purpose.

Tracy999 said:

I think all these tips will work, Thanks for sharing. Please share with us p2

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Thank bro

Black Mond said:

Almost very detailed so that newcomers can read and learn

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adszue said:

Thank you sharing. If you have any good articles, pls share them here

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Thank bro! I will write more in part 2

medialounge said:

Conversions
The desired actions you want people to take after seeing your ad, like signing up for a newsletter or making a purchase. It's like the number of guests who achieved your ads purpose.

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yeah, I will mention detail about CR in part 2 soon

Bamzix agency said:

Does a low cpm mean a good conversion rate?

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that's exactly. Example, you have 500 USD, and CPM is 50 USD, you will have 10000 impressions, so if CPM is only 40 USD you will have 12500 impressions

Thanks for putting it together; newcomers should read and save it. I believe it benefits everyone, not just newcomers. Your assistance is greatly appreciated.

I read it and it's really helpful, thanks for sharing and contributing. I wonder if you have released part 2 yet, I really hope to read it.

Another face book reporting metric is website traffic. It helps to track how many users visit your website through Facebook clicks. Use UTM parameters to identify which post or campaign drives the most traffic.

Very enthusiastic, my friend. It's great to read such valuable information. I don't know if there is a part 2 yet. I will read it.