1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Panda Do and Dont List

Discussion in 'Black Hat SEO' started by eldran, Aug 25, 2014.

  1. eldran

    eldran Junior Member

    Joined:
    Sep 22, 2011
    Messages:
    106
    Likes Received:
    66
    This bachynski guy is at it again with the "Ethics of Panda" article which basically slags google

    and also (perhaps more interestingly) a "Complete Google Leaked Panda Do and Don't List" which lists Google's high quality and low quality factors

    themoralconcept.net/pandalist.html
    This is his list fromt he site:

    [h=3]HIGH QUALITY FACTORS (in no particular order):[/h]
    1. Good usage metrics showing User Satisfaction with your content / presentation (Although outright denying using "analytics bounce rate", JM has mentioned numerous times (inc. JM Dec 2, Zin&JM Dec 20, 2103. Also MO SMX West, Mar 11-13, 2014. Wyz, Jul 3, 2014) user satisfaction is DIRECTLY important and keeps implying it is directly tracked. Some anecdotal experiments have shown this as well, seroundtable "changed prices experiment", Jul 2013. Make sure the majority of visitors are completing the desired task on pages.)
    2. Positive Social Shares / Mentions (Dec 2, 2013, JM. Mar 2014, QRG.)
    3. Positive "Reviews" on an Independent Google Verifiable Source(JM Feb 24, 2014)
    4. Authoritative Outlinks in Your Content / Citing Your Sources (JM June 20, 2014. QRG Mar 2014.)
    5. .com, .net, and .org a quality/trust factor (MC, Sep 11, 2013)
    6. Address and /or Contact Clearly Listed on Each page (QRG, Mar 2014)
    7. Robust About Us info Inc. Mission Statement, Company Directory and other onsite signs of legitimate business (QRG, Mar 2014)
    8. Robust Contact and/or Customer Service Information (QRG, Mar 2014)
    9. A Very Positive Reputation On Blogs and Forums, etc. (QRG, Mar 2014)
      where exactly?
      1. "News articles, Wikipedia articles, blog posts, magazinearticles, forum discussions, and ratings from independent organizations can all be sources of reputation information...Yelp, Better Business Bureau... Amazon, and Google Product Search."
    10. Topical Experts Reference Your Site (On Web and Social) (QRG, Mar 2014) — So it is not just about the important topical PAGES that reference you positively, but also the important, topical, people who do, and the amount who do
    11. Date Info on Every Page - "Last Updated"- kept current, including copyright (QRG, Mar 2014)
    12. Clear Difference in Design Between Main Content And Supplemental Content (QRG, Mar 2014)
    13. Long standing Domain name, Long Standing Public Domain Registration (QRG Mar 2014. EDIT: JM denied this being a ranking factor "as far as he knows", Aug 25, 2014 - he may not know every little detail)

    Rampant Speculation About Other Possible High Quality Factors:
    Test the Shopping Cart For Efficiency and Ease of Use (QRG, Mar 2014) (not hard to imagine the algo trying your shopping cart to see if it loads)
    Web Forms Need Auto-Complete (MC, SMX Advanced, 2014) (also could be bad signal not to have it, or just part of user metrics)



    [h=3]LOW QUALITY FACTORS (in no particular order):[/h]
    1. Bad usage metrics showing possible User Dissatisfaction with your content / presentation (including speed, UI, whitespace (or lack thereof), too many options, bad/thin/poorly written content, didn't answer their problem / question fast or good enough, etc.)(JM, Dec 2,20, 2013. Feb 14, 24, Jun 2, 2014. MO, SMX West, Mar 11-13, 2014. Wyz, Jul 3, 2014)- ignore or deny this at your own risk
    2. Duplicate or Aggregate, "Tag", or "Category" Content (MC, Sep 11, 2013. Zin, Dec 20, 2013. JM, Nov 4, 2013, Jun 2, 2014 re. Panda 4. QRG, Mar 2014)
    3. Duplicate Titles and Meta Description (MC Nov 18, 2013)
    4. Aggressive "search phrase" keyword use onsite, INCLUDING: URL string, page content, AND HTML code like TITLE or ALT attributes (JM, Dec 2, 2013, Jun 6, Aug 11 2014 - also leaked Jun 6 that panda does crawl pages looking for factors, and Mar 28 2014. MC on Mar 13, 2014, SMX West.)
    5. EDIT: Keyword Stuffed Internal Links on Blog pages etc. (JM, Dec 2, 2013, Aug 25, 2014)
    6. Off-topic / Multi-Topic Links or Content Onsite (Aug 12 & Nov 18, 2013, Apr 7, 2014 all JM hangout) — eg.: can't have a site on finance talk about cooking recipes in their blog
    7. Clone sites are a strong panda factor (JM, Mar 10, 2014) — Don't forget Google's canonicalization algo will auto-301 sufficiently identical sites to a single site whether you want them to or not, SER, Feb 25, 2014.
    8. Old or Outdated or Mistaken Facts/Info (QRG Mar 2014. JM Feb 14, 2014. New Scientist, Aug 22, 2014.)
    9. Garbage text, single sentence pages, spun text, bad construction / spelling / grammar, Bad Search Results Pages, errors on page, etc.(QRG Mar 2014, MC, SMX Advanced, 2014, PED Mar 10, 2014. JM, Jun 6,20 2014)
    10. Made for Ads site - where users quickly click on your 50%+ ads above the fold (QRG Mar 2014. JM Feb 24, Mar 24, 2014)
    11. Excessive 404 or 500 level, or any PHP / MySQL errors (JM Feb 24, 2014)
    12. Main Content (purpose of page) is below the fold (JM, May 26, 2014. QRG Mar 2014)
    13. Excessive, Unmarked, Deceptive, Interstitial, In-between the Text Ads and Popups (QRG Mar 2014)
    14. Bad Reputation on Independent Sites (like BBB, Wiki, Scamreport, etc.) (QRG Mar 2014. Also "Bad Merchant" algo, Mar 9, 2013. SEL)
    15. Blocking Googlebot from Onsite CSS or JS Important for Design(JM June 2,16 2014. MO SMX Advanced, June 2014)
    16. Supplemental / Sidebar Content Useless or Distracting (QRG Mar 2014)
    17. Low Quality / Spammy / Duplicated / Auto-Generated User Generated Comments / Posts (QRG, Mar 2014. JM June 2,16 2014) —possible negative SEO exploit
    18. EMD held to higher standards (Dec 2, 2013, JM)
    19. Longer EMDs are spam factor (MC, SMX West, Mar 13, Private Convo, 2014)
    20. Slow speed a demoting factor - especially over 20 seconds to download, OR if creates ANY user dissatisfaction (check other browsers and mobile devices too) (MC, SMX Advanced, June 2013)
    21. Ecom or Health or Legal Related sites etc. (YMYL) held to higher standards to protect Users (QRG, Mar 2014)
    22. Reading level is too low (for YMYL) - jilted, simple, obvious text(QRG, Mar 2014) example from QRG: "Pandas eat bamboo. Pandas eat a lot of bamboo. It's the best food for a Panda bear."
    23. Broken Links / Images Don't Load / Site is Not Maintained / Pages appear abandoned (QRG, Mar 2014)
    24. ANY Affiliate or "monetized links" or "sneaky redirects" to affiliate sites (that are not nofollowed? or cloaked) (JM&PF Nov 18, 2013. QRG, Mar 2014)
    25. Non-useful 404 page (QRG, Mar 2014)
    26. Doorway pages (e.g. /law-chicago, /law-newyork, etc.) (JM, Jul 15, 2014)

    Rampant Speculation on Other Possible Bad Factors:
    Any other Google penalty or demotion, especially Penguin. (JM has both implied this (Oct. 11, 2013. Jan 31, 2014) but also outright denied any other Google demotion or penalty being a bad panda factor (numerous times) - at any rate, you'll want to clean this up anyways, if they ever let you. Might just want to start again. Google's new policy is not very forgiving and doesn't want to be - MC, themoralconcept.net. JM, Aug 11, 2014))

    NOT a Good OR Bad Factor:
    -- author snippet (JM, Dec 2, 2013)
    -- malware detected (JM, Apr 25, 2014)
    -- Https (minor boost - runs constantly and separate from Panda. Page based) (JM, Aug 11, 2014. Aug 25)

    he basically says because google is not going to publish a do and dont list he looked over all the google employee leaks he could find over the last 3 years and made one himself and posted it publicly, with references

    i find the list interesting - not sure about the guy - he has ugly teeth lol ;p
     
    • Thanks Thanks x 2
    Last edited: Aug 25, 2014
  2. Adam718

    Adam718 Senior Member

    Joined:
    Jun 19, 2012
    Messages:
    1,015
    Likes Received:
    433
    Occupation:
    Freelance writer and SEO Specialist
    Location:
    NYC
    People are looking too deep into Panda. Just don't make a website look like it was built for IM purposes and you'll be alright. I know that sounds funny, but it's the truth.
     
    • Thanks Thanks x 1
  3. eldran

    eldran Junior Member

    Joined:
    Sep 22, 2011
    Messages:
    106
    Likes Received:
    66
    yeah that's basically it - the do/dont list seems to show that too

    was VERY negative about affiliate sites
     
  4. intruder2600

    intruder2600 Junior Member

    Joined:
    Jul 30, 2010
    Messages:
    160
    Likes Received:
    68
    This list should have 2 options:

    DON'T do SEO
    DO AdWords

    :D
     
    • Thanks Thanks x 1
  5. Techxan

    Techxan Elite Member

    Joined:
    Dec 7, 2011
    Messages:
    3,093
    Likes Received:
    3,585
    Occupation:
    Local SEOist
    Location:
    TEXAS (you have to yell, its the law.)
    Summing it up - make a quality site.
     
  6. eldran

    eldran Junior Member

    Joined:
    Sep 22, 2011
    Messages:
    106
    Likes Received:
    66
    but what if we want to rank on google and NOT use adwords?

    it is getting tough but it is still possible :)

    ALSO what does Gogole consider a qulaity site?!?!! they are quality nazis so MY quality and THEIR quality may not be same
     
  7. godspeed007

    godspeed007 Jr. VIP Jr. VIP Premium Member

    Joined:
    Jan 10, 2013
    Messages:
    662
    Likes Received:
    248
    Nothing special in that list. Anyways, it could be good checklist.
     
  8. eldran

    eldran Junior Member

    Joined:
    Sep 22, 2011
    Messages:
    106
    Likes Received:
    66
    really? I thought the list was pretty surprising for some of the things - like bad reputation?

    opens up a lot of negative seo
     
  9. javagose1

    javagose1 Newbie

    Joined:
    Oct 13, 2013
    Messages:
    18
    Likes Received:
    1
    that's gooood ,,, helpful post
     
  10. DannyZhang

    DannyZhang Regular Member

    Joined:
    Apr 2, 2014
    Messages:
    233
    Likes Received:
    69
    Are you from Moz?
     
  11. aka sam

    aka sam Jr. VIP Jr. VIP Premium Member

    Joined:
    Sep 15, 2011
    Messages:
    3,802
    Likes Received:
    894
    Gender:
    Male
    Occupation:
    Internet Marketer
    Location:
    Black Hat World
    Home Page:
    It would easily be an Ebook/Kindle. Quite long!
     
  12. ForgotTheMilk

    ForgotTheMilk Newbie

    Joined:
    Aug 18, 2014
    Messages:
    16
    Likes Received:
    1
    I eat pandas for breakfast bro
     
    • Thanks Thanks x 1
  13. cpaIT

    cpaIT Newbie

    Joined:
    Feb 24, 2014
    Messages:
    38
    Likes Received:
    8
    Ok so here is summery "CONTENT IS KING"
     
  14. writer88

    writer88 Junior Member

    Joined:
    Mar 28, 2013
    Messages:
    107
    Likes Received:
    8
    There's nothing new in this checklist. One thing is clear that if you have solid content then you won't have to worry.