How does google see the bounce rate?!?
Panda #2: What's the culprit?
- Thread starter jerzydawg
- Start date
How does google see the bounce rate?!?
That's a really good question. And in fact, there are actually two (at least) definitions of bounce rate, based on how Google sees it.
One, of course, is if you are using Google Analytics. But it's also possible they could use info from Adsense, or perhaps some other kind of readable footprint, depending on what's on your site.
So in Google Analytics, it will show your bounce rate and this is based on the number of visitors who come to your site and only view one page. Certainly, Google can not measure this for every website. Plus, it's not actually a particularly useful metric.
But in his paper, Panda's definition of bounce rate is different. It's the number of visitors who go to your site and "immediately" return to the search engine. He doesn't specifiy exactly how long immediately is.
But I think this is the type of "bounce" that they are probably looking for in terms of ranking. It just makes sense.
There's all this talk about "quality". But Google can't measure quality directly. They have to use "signals" - measurable variables that can tell you something about the quality of a page. Well, if someone comes to your page and stays for 2 seconds and then goes right back to Google, that's a pretty good indication that your page sucks.
So I suspect that's how Google determines bounce rate -- immediate returns to the search engine.
BTW, if this is the case, that means that the only bounces that matter would be from Google. Depending on your traffic methods, this could be very important, as nearly 100% of traffic from places like Digg and Stumbleupon are "bounces" if you use the 1st method (visiting multiple pages) but are NOT bounces using the second, more likely, method of immeidate returns to Google. In this definition, only search engine traffic can be a bounce.
- Apr 2, 2010
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I fully believe this. The number of sites that uses GA or adsense, compared to the entire universe of sites, is *tiny* - there's no way they could construct their algorithms with data from GA or adsense being a key component; they'd just be guessing, on all the sites they couldn't actually measure. GA and adsense can only provide "extra information."
And that would mean they'd have to define the bounce rate by something they can measure for *all* sites. That would be how long it takes for someone to return to G after clicking a search result.
No reasons. Just common sense.
turbohacker
Regular Member
- Jul 27, 2010
- 479
- 127
A change in link building strategies is in order me thinks... quality in content links seems to be the way forward.
ibmethatswhoib
Elite Member
- Feb 17, 2011
- 1,567
- 1,171
This coming from a guy selling scrapebox secrets in his signature (take with a grain of salt)
Taktical
Elite Member
- May 15, 2011
- 1,641
- 3,343
So a reasonable response to this is to "bait" the customer into staying for....lets say...30 seconds?
http://www.searchenginejournal.com/website-high-bounce-rate/11223/
futuremills
Power Member
- Nov 19, 2009
- 507
- 175
do you believe that using gwt or ga will screw you over at the end of the day?
turbohacker
Regular Member
- Jul 27, 2010
- 479
- 127
You probably are. I think we're going to have incorporate more whitehat seo techniques to our link building strategies. Well, thats what I think.
wokaka
Senior Member
- Apr 1, 2010
- 995
- 269
I've start thinking to do so as well. I still give myself a chance to use different services all over BHW as well as using automaton tool like SB and AMR. If that doesnt work, I would definitely try to hire human outsourcers for manual in-content link buildings
darshan1994
BANNED
- Oct 9, 2009
- 654
- 320
Aren't most human outsourcers gonna be using software you could normally use? If not they may develop a small bot to fit their purpose. One advantage for going to outsourcers are they are tried and tested and they have learnt from mistake (which can help you) but if you have the time isnt it better to DIY?