Link Juice Flow and PageRank Sculpting Explained
Have you checked if the internal links inside your website has an optimal link juice flow towards your most important pages? If not, you may want to optimize this area of your website. This website optimization process is called PageRank Sculpting by search engine optimization specialists.
The basic idea is to ensure that your internal website linking favours your important pages, and not gives an unreasonable amount of internal link juice to unimportant pages with low-relevance content such as:
- Contact, privacy policy, legal and similar pages.
- Social bookmarking sites.
You can control that by:
- Removing/adding links.
- nofollow links in code.
While the importance of this technique has lessened over time, it is still useful to see how your internal link structure pushes certain pages above other.