Page Ranking and Keyword Variations

Okay, I've asked a fair amount of questions about ranking, Web 2.0, PBNs, etc. but that's because I'm curious and I've got like tons of valuable responses. Before I start with my question I want to thank all of the BHW members!!

So, let's move on to my question. I'm in a health, weight loss, fitness niche and my website has like 5-6 CB products. None of them is on #1 google, but that's my next goal.

However, when I choose one of the products, let's say 'leg blaster' (it's not an actual product, just an example), that would be the name of the product. If I try to rank for 'leg blaster' keyword, that would be easier because all of the products on my website have like 1500-3000 monthly searches when typed with 'their name' keyword. My question here is, is it profitable to rank for that keyword or I should go for something broad, like 'leg workout', which has like 40k+ searches a month and It would be a hell to rank?

I want to use Leith's strategy of dominating a niche, that's why I'm asking if it's worth to rank for the product name keyword.

Thank you every answer in advance!

ranking product name keyword is more profitable as those terms highly convert, coz people search for it.
but u can add post title like this " Read it before you buy "product name".

2nd find related , "how to" keywords. then your guide should high quality, that people let buy that product.

supportnhelp said:

ranking product name keyword is more profitable as those terms highly convert, coz people search for it.
but u can add post title like this " Read it before you buy "product name".

2nd find related , "how to" keywords. then your guide should high quality, that people let buy that product.

Click to expand...

I already have a decent reviews created for them, because I did a little research for each product. The main problem was the keyword variations. Is it worth to rank the product with the exact keyword as his name.

Thank you!