Page rank sculpting

Page rank sculpting consist in working on your inner navigation links and avoid outbound links to avoid authority leak through the Page rank flow.

Then, you build high-PR link to your website, and as you have built your website to maximise the authority, your PR will increase in the next update
 
Page rank sculpting consist in working on your inner navigation links and avoid outbound links to avoid authority leak through the Page rank flow.

Then, you build high-PR link to your website, and as you have built your website to maximise the authority, your PR will increase in the next update


Anbd something that can raise a 'seo' flag to Google these days
 
Forget about page rank and focus on getting backlinks/traffic.
 

Yes. It can raise a SEO flag but you have to make it obvious. For instance, only High PR backlink profile, or badly optimized nav for the users, it wouldn't be a PR sculpting penalty directly, but when you sculpt your PR you can drag some others.

On my end, i tend to do PR sculpting but i'd call more authority sculpting actually. I tend to place a rel no follow on most of the outbounds links. The inner navigation remains as natural for the users as i can, instead of driving the PR flow where i would want to.
 
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