Overall Site Backlinks vs Page Specific Backlinks

Discussion in 'Link Building' started by apeek22, Nov 22, 2010.

  1. apeek22

    apeek22 Registered Member

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    Hey all,

    I am researching keywords to target for an e-commerce business. How should I judge the competition for a specific keyword? By the overall site backlinks or backlinks to the specific page.

    Example.

    Keyword = "keyword phrase" [exact local monthly searches:1000]

    1st position result in Google has: 5000 Backlinks sitewide, 6 for the page that google pulls up for "keyword phrase"

    Should I judge the difficulty of beating this site based on the sitewide backlinks or to the specific page?
    I.E if I were to build 50 backlinks with "keyword phrase" as the anchor text would this increase likelihood of beating the competitor?