Over optimized website

Help! How can you tell if your website's onsite is over optimized?? Is there a tool for this?

For ex I've heard mixed advice about inserting your main keyword in the domain (url), the title tag, and H1 tag, and including it in content too... while others say that's too much, you should just have it in your domain and title tag and H1 should be something else and then only repeat the keyword once in the content of 1000 words.

you don't need the keyword in your URL (which is what I assume you mean by "have the keyword in your domain"), just use it in title, in content (wherever it makes sense) and in the image alt-tag and you're done with this particular step. There are other steps involved (like using LSI terms / SEO entities, or having a proper silo / site structure), but those aren't relevant to your question, so I won't discuss them.

If you use a tool like SurferSEO, Frase.io or Neural Writer (or whatever it's called, I don't remember its exact name) you'll be able to optimize your content by following the advice of those tools.... actually, I think that many SEO plugins can give you optimization tips nowadays (RankMath, Yoast, etc)

tazarbm said:

you don't need the keyword in your URL (which is what I assume you mean by "have the keyword in your domain"), just use it in title, in content (wherever it makes sense) and in the image alt-tag and you're done with this particular step. There are other steps involved (like using LSI terms / SEO entities, or having a proper silo / site structure), but those aren't relevant to your question, so I won't discuss them.

If you use a tool like SurferSEO, Frase.io or Neural Writer (or whatever it's called, I don't remember its exact name) you'll be able to optimize your content by following the advice of those tools.... actually, I think that many SEO plugins can give you optimization tips nowadays (RankMath, Yoast, etc)

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So is having it in the domain AND title tag AND H1 too much / over optimized?
Also what is 'alt-tag'? When I right click on an image on my computer that I uploaded to my site and click on properties, I have keywords in the "Tags", is this the same thing?

seooes0 said:

So is having it in the domain AND title tag AND H1 too much / over optimized?

Click to expand...

titles are considered H1 tags most of the time, no matter whether or not you see them labeled as H1. So yes, having the keyword both in title and H1 can be too much sometimes, especially nowadays when google can read even your mind, they can tell for sure what your content is about without you having to insert the keyword into the title and H1.

And by the way, since titles are already H1 there's no need to add more H1 tags to your page, you can use directly H2, H3, etc...

seooes0 said:

Also what is 'alt-tag'? When I right click on an image on my computer that I uploaded to my site and click on properties, I have keywords in the "Tags", is this the same thing?

Click to expand...

The "alt" tag is short for "alternate text" and it's what robots (like googlebot) see when they read the source code of your page, because it helps them figure out how relevant the image is to your content. So, the ALT tag is pretty important for SEO.... or it used to be some years ago, I'm not sure how important it still is given google's ability to understand the relevancy of images to the content they're added to, but it's one of those small SEO things that you need to do, for peace of mind more than necessity. If you're one of those big guns that can rank pages that have nothing on them you don't need to stress with ALT tags, but you don't seem like one of those big guns, so you probably do need to stress with ALT tags

Check out the screenshot below to see what the ALT tag is, but it's basically a piece of code that you add to your images so that google can understand what your image is about. Sometimes, you can see the ALT tag on spots where images would normally appear but which - for some reason - they can't be displayed