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Over Optimization with Footer Links

Discussion in 'Black Hat SEO' started by brainstorm1, Apr 29, 2012.

  1. brainstorm1

    brainstorm1 Jr. VIP Jr. VIP Premium Member

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    So I have a potential client that has been slapped by the penguin. His site is ranked for a real good keyword phrase, but he has like 64k backlinks from the same site. Most of them are footer links and it is a relevant niche (about 60k). I am about 90% sure that this is why his homepage is getting penalized because it is all the same anchor text.

    I was thinking about adding the highest quality links I can, but I'm afraid it might be a difficult task. This is his biggest money making site so I am not sure if a 301 redirect will be acceptable. Should I get the footer links removed or just try to build quality on top from now on?
     
  2. ryannull

    ryannull Senior Member

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    If it is the footer links, get quality links isn't going to do much.

    If I was you, remove the footer links, and when Google crawls it and refreshes the index, see where you end up.