Over-Optimisation - Latest Guides And Info

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gordi555

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I think I'm a victim of over optimisation on a lot of my sites since May 2014. Now I've learnt a lot about the subject but I'm just wondering if people could help create a reference on how to avoid it please with the latest Google algorithm ?

I'll start with what I think is true (please correct me if I'm wrong)

1. Don't have any keyword density of something your trying to rank for above 3.5%
2. Only include your target keyword/keyphrase once in the main body text, then use different variations and orders to pad it out.
3. Don't use an exact anchor text of the keyword your trying to rank for for inbound links. Or if you do use it rarely.

That's pretty much what I think triggers it so far. I could be wrong (probably am) so please let's put a good guide together that we can all use.

What do you guys and girls think? How else would you stay safe? What kind of things are you ok doing?
 
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Thanks for the offer, but was really looking for info from you and others so I can learn myself :)

Any more info from others to help this thread?
 
Everything you wrote in your post is correct, except for the keyword density part. 3.5% is too much. In fact, I consider anything above 1% unnatural and possibly problematic.
 
Kw density from 1-1.5% is good.
More then 1.5% is unnatural, try and read a article with 3.5% kw density you will find that word irritating because its in all the sentences.
 
wizard04 said:
Kw density from 1-1.5% is good.
More then 1.5% is unnatural, try and read a article with 3.5% kw density you will find that word irritating because its in all the sentences.
Click to expand...
I just checked one of my website's articles and found that the keyword I was trying to rank for has a keyword density of 1.16%. There are all of these tools, like the ones to check keyword density for SEO, that I'm just barely learning about now.
 
KW should only appear in meta-title and once in the article at most. Not in H1 or meta-desc. And URL's are treated like PMD's now, so you have to make them longtail or leave less important words out.
 
Thanks for the feedback everyone! Great help to me and future readers.

One thing, how do you measure the keyword density? I use the SEOQuake toolbar which calculates it for the entire page. Should I be looking at something that just calculates for the main body text/area of the page.

Also, are the figures your saying for a good KWD based on the entire page or just your body text?
 
Also, if the page you're trying to rank has a relatively ok ranking 5 to 20 ranking, but higher then advised KWD, would you say it would be the right move to lower this to a safe level or just leave it alone? If it's a safe ranking then just build it up with links to gain more rankings and leave onpage SEO alone?
 
gordi555 said:
Thanks for the feedback everyone! Great help to me and future readers.

One thing, how do you measure the keyword density? I use the SEOQuake toolbar which calculates it for the entire page. Should I be looking at something that just calculates for the main body text/area of the page.

Also, are the figures your saying for a good KWD based on the entire page or just your body text?
Click to expand...
I used SEOcentro. They have options that you can check off such as including the elements from the title and description.
 
I think that the keyword density haven't big impact in the on-page SEO. I see landing pages with 20% keyword density ranked in top 10 for med. comp. keywords and see tons of pages that even haven't the keyword ranked in top 10 for hard keywords. The only good on-page SEO can be done by spying the competitions source code trough IBP or related program (I'm working on free php program like that from few months and the progress is 10%) skipping the on-page SEO of the sites, that google ranks, because are their friends. The thread is about over-optimization, but I want to say, that some of the most important on-page factors are the outbound links.
 
naskootbg said:
I think that the keyword density haven't big impact in the on-page SEO. I see landing pages with 20% keyword density ranked in top 10 for med. comp. keywords and see tons of pages that even haven't the keyword ranked in top 10 for hard keywords. The only good on-page SEO can be done by spying the competitions source code trough IBP or related program (I'm working on free php program like that from few months and the progress is 10%) skipping the on-page SEO of the sites, that google ranks, because are their friends. The thread is about over-optimization, but I want to say, that some of the most important on-page factors are the outbound links.
Click to expand...
I once read a post on this forum that said the true way to be successful with Internet marketing is to "look at what your competitors are doing, and then do better than them", so I agree with you about spying on your competitors
 
Thanks for the feedback so far! Gold! What does LSI mean too please?

Say I would target the following with 1.9% KWD...

'companyx exclusive forum'

What would you thing too high KWD would be for the keywords split up? Example, 'companyx' = 5%, 'exclusive' = 4%, 'forum' = 2%. does it even matter?
 
gordi555 said:
Thanks for the feedback so far! Gold! What does LSI mean too please?

Say I would target the following with 1.9% KWD...

'companyx exclusive forum'

What would you thing too high KWD would be for the keywords split up? Example, 'companyx' = 5%, 'exclusive' = 4%, 'forum' = 2%. does it even matter?
Click to expand...
It means "latent semantic index". It's a part of Google's algorithm and it helps link synonyms and related words to other keywords. For example, if you're trying to rank for the word "bad" and you use the word egregious, you'll rank still rank for the word bad as well as ranking for the word egregious. It will also link related terms used as keywords.
 
Thanks for that, I've been doing that too, just didn't know the term.

What would you say regarding the KWD example I provided? Any help would be awesome :)
 
Laubster said:
KW should only appear in meta-title and once in the article at most. Not in H1 or meta-desc. And URL's are treated like PMD's now, so you have to make them longtail or leave less important words out.
Click to expand...
kw in h1 has lots of weight bro..
 
gordi555 said:
Thanks for the feedback everyone! Great help to me and future readers.

One thing, how do you measure the keyword density? I use the SEOQuake toolbar which calculates it for the entire page. Should I be looking at something that just calculates for the main body text/area of the page.

Also, are the figures your saying for a good KWD based on the entire page or just your body text?
Click to expand...
I use SEOQuake then double check using this tool. Also good for KW clouds, so make sure your money term isn't one of the larger "clouds."
http://www.webconfs.com/keyword-density-checker.php
 
Laubster said:
KW should only appear in meta-title and once in the article at most. Not in H1 or meta-desc. And URL's are treated like PMD's now, so you have to make them longtail or leave less important words out.
Click to expand...

I find this extremely hard to believe. The H1 is basically saying 'this is what my page is about' - it's the title. Not having it in the title seems bonkers as you're basically saying 'this page isn't about what you just searched for, so Google, don't bother ranking it high'.
 
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