I am currently doing some seo for a client and have noticed that the website has over 300,000 internal links in Webmaster tools the actual website has around 1,500 product pages. The site was sandboxed by google a couple of years ago but has since returned to the serps since I began my work. The site is not ranking how it should be for its keywords but is ranking for the company name. Is it possible that google has penalised the site for having so many internal links or is this normal for an e-commerce website?
1500 product pages and 300k internal links ? Seems something is pretty screwed. Probably those internal links dilutes any of the link value flowing from the home page to others and so on and prevents from the other pages ranking for the terms. Perform internal site architecture and reduce the links/optimize the flow of the links. There is no such instance of penalty for having too much internal links.
1500 product pages and 300k internal links ? Seems something is pretty screwed. Probably those internal links dilutes any of the link value flowing from the home page to others and so on and prevents from the other pages ranking for the terms. Perform internal site architecture and reduce the links/optimize the flow of the links. There is no such instance of penalty for having too much internal links.
To generate that many internal links there would have to be more pages. My guess would be that there are duplicate content issues. You can use canonical tags to resolve. What do your links look like? domain/productABC.html or domain/index.php?id=123&mode=blah.
you just need to restructure the internal linking structure so the link weight is distributed properly. I would recommend also using googs webmaster tools to track and check for broken links etc..
For some reason I only have 260 links indexed in google despite pinging every page to try and get them indexed! I think the internal linking is messed up need to have it looked at. If anyone wants the URL just pm me and maybe you can spot something - I appreciate all the advice.
Seriously need to sort out your internal linking! Look at canonical for sure to get rid of all those dupes.
