Outreach link building doesn’t work?

Did somebody say outreach link building doesn't work? Here is the old way VS the new (proper) way of doing this


OLD WAY

Reach out to DA 30+ blogs and ask them to place a link to your client's website in one of their old, or future posts

NEW WAY

Reach out to HIGH TRAFFIC websites that cover topics related to your client, and ask them if they are happy for you to create an insightful article on their website that provides extreme value to their users, then use your client as an additional value throughout the piece of content.

It is important that you write the article yourself (or your team), to have full control over quality - never let the blogger write the article themselves, even if it's cheaper that way.

Make the article very thorough - sometimes our placements are even 5K words

Do this 2-5 times a week, and you will see charts similar to our client below.

If you want to go the extra mile and if the budget allows it, you can top that up with PR based link building (reach out to journalists), and consistent competitor backlink replication, and you'll be flying high with your clients' websites in a very predictable and systematised way

With link building, you must focus on QUALITY, TRAFFIC, RELEVANCE, and not DA metrics

source: LinkedIn.

I have also tried its working perfect by the way great information

Finally someone talks about trafic and not shit metrics.

Well done Țepeș.

great advice - thx

There are not so many high-traffic websites in most of the niches, and only a small percent of them will never reply... For example, I have a client in the car rental niche, and I'm trying to reach every car and traveling blogs I can find that are not overspammed. Some of them accept guestposts, some offer to add a backlink into an old article, others write new posts by themselves. There is no sense in denying those who don't want to post your article on their websites, otherwise, you'll be left with too few propositions. Yet, you are right, high-quality and niche-specific blogs work much better than spammy PBNs with artificial DA...

I agree. Outreach doesn't work very well when links are made for the sake of links. Quality, not quantity. That's what's important. Except for traffic and subject matter. I pay attention to the dynamics of links and traffic. (Ahrefs) . You can look at the quality of the link profile of the site and understand whether it is designed to sell links or not. The value of sites that are made to sell links to me is almost zero.

Thanks for this post! I really like your insight.

I can't even begin to tell you how many times I've heard people say that outreach link building doesn’t work; it’s as if they’ve given up.

The truth is, as you said, it works, but you have to do it the right way.

And if I may add something to this thread, you have to let the link source lead the way.

Because a lot of people doing SEO outreach would say, “I’m targeting this keyword, and I need this to happen; I need that to happen. And this is the article that I need you to publish”—you’re basically cramming this content down the throat of the person that you want to publish your link.

What do you think happens next?

Well, a lot of the times, they’ll tell you to go pound sand, and—for the rest of the time—they’re going to ask for money.

Well, I've gotten backlinks for free because of this one simple change: I ask them for the topics.

This way, the whole guest post negotiation and process is about them and their needs.

Once they see the content, and that it actually adds value to their site, they're more than happy to publish it.

That's how you play the game: it’s all about them.

Successful publishers understand that if they want to make more money with their blogs, they have to make the conversation about the visitor and actually address the visitor’s needs.

The same goes with hitting up websites for guest post links or any kind of outreach.

Make it about them.