I wanted to share some quick tips about ORM. Right now most of my customers want le google negs gone. This is the primary source of their headaches. Now if you look at google, you know that they are all about the money. Websearch is ruined because Google is promoting youtube. Google gets money from ebay, so ebay auction links get pushed up. Any google service is always on top. Do I need to tell you about the next action? Kinda obvious. One of my favorite cases, we made 5 videos, some ebay auctions with items with the key name, and we opened a museum in Tenerife. Named after the negged customer. Yeah, I asked a friend that was selling a bar to email me the postcard address confirmation that he gets from le google. He even put up a sign Then there was a lot of gruntwork. Creating text. Creating linkedin profiles. Facebook profiles with pics. Crosslinking. The usual. Whitepages listings. Le google likes academic articles? with a big enough budget, we compensated a low-level scientist in india to put our neg as one of the coauthors on the paper. Cost us all of 50 bucks. Wastewater treatment never ranked so high. Oh yeah, google gets paid for peddling the paywalled scientific article services. And then the paper gets cross-linked from .gov websites. Ca-ching! Don't forget edu. Dopplegangers of our neg are now sexy girls with 1000s of followers, prolific photographers, facebook hotties and scientists. Books on ebay and authors on Amazon. 5 to 9 first pages of search are clean within 3 months. One thing I wanna tell ya about le google that works for me, exploit their greed, that is one thing they shall not ever go against. Use the services they are peddling. Exploit the xploiter.