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ORM Questions

Discussion in 'Online Reputation Management (ORM)' started by NopeNopeOhNope, Oct 16, 2016.

  1. NopeNopeOhNope

    NopeNopeOhNope Newbie

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    Hey y'all.

    I'm doing the @7878 method, and I've sent out my first round of letters. Now I'm making my second batch with more targeted copy.

    My questions are:

    Which person would you address the letter to? The person responding to bad comments on Yelp/TA/Google? or Would you address the letter to the Manager/CEO/Owner listed on Manta?

    The person who is commenting on Yelp is getting paid to actually care about the ratings.
    The CEO definitely cares about the health of his company - but not might be at the location to open the letter.

    Any better scraping ideas? I'm currently on Yelp - clicking to the last pages of certain industries + screenshotting like a mad man.

    Do you go after franchise companies?

    And all of my other questions were answered on this board.
    Thanks to all of the wealth of information here.
     
  2. Lunaaa

    Lunaaa Elite Member

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    I can give you a scraper for Google. But it has some bugs and doesnt always work properly
     
  3. NopeNopeOhNope

    NopeNopeOhNope Newbie

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    Yes, please!
    I don't now if I'm allowed to send a PM - I'm a n00b. (I've been browsing for years, but finally signed up)
     
  4. Lunaaa

    Lunaaa Elite Member

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    Ok I will probably put it in the downloads section. I'll tell you when it's posted
     
  5. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    Good question. I would split it 50/50 and see who replies. Then start your next batch based on your data.

    Some people aren't going to care about their reviews. If they have bad reviews and you alert them you'll either have their attention or not. But if you're fixing reviews, people with negative reviews are a good place to start.

    I've found that most franchisee's tend to work with whomever the corporate office recommends. I had a national restaurant chain CMO talk about all of their issues last month. He wanted a quote for each of the 400+ restaurants. Some people might be equipped to take that on, but for me it was too much risk/time without enough of a guarantee.
     
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  6. NopeNopeOhNope

    NopeNopeOhNope Newbie

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    Thanks so much for the response. I'm going to send it to the Marketing rep this round.

    One other thing B Hopkins - I just received a proposal to do this job on Upwork:

    When you do a google search for my company name, a disparaging article from a local newspaper that is 10 years old comes up close to the top. Is it possible to move this article off the 1st page of Google search results?

    When you google the company name, the second link on the SERP is a negative court ruling write-up from a reputable local newspaper. (Philly.com, 2006.)

    They are offering $500 as payment. Is this a good starter job?

    Maybe $500 wouldn't be a good rate for a powerhouse ORM & SEO agency such as yours, but as a newbie getting their feet wet with ORM - would you recommend it? I believe in earning as you learn, but I also don't want to risk a negative rating on Upwork for failing to deliver.

    From your other posts I know that it will entail submitting positive press releases, and writing compelling copy about the company to submit to authoritative sites. I would outsource the copywriting at $30 per article and using PRWeb to blast the article. $99 for PR Web. Hopefully I can find the right medley of tactics to complete this task that won't bleed the $500.
     
  7. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    Sorry for the delay.

    Absolutely not, $500 is not worth the work and if you're lucky you'll break even. With the amount of work that we do I would never be able to break even at $500. My costs would significantly more. A single PR isn't going to help and isn't going to beat philly.com. I've suppressed Philly.com a couple of times, and as a reputable newspaper it will be tough.

    The last time I worked on philly.com was 2014 and it's at #14, oddly PRWeb.com is at #18 from a PR we did in 2013 when PR's were still an effective strategy for rankings.