Hey y'all. I'm doing the @7878 method, and I've sent out my first round of letters. Now I'm making my second batch with more targeted copy. My questions are: Which person would you address the letter to? The person responding to bad comments on Yelp/TA/Google? or Would you address the letter to the Manager/CEO/Owner listed on Manta? The person who is commenting on Yelp is getting paid to actually care about the ratings. The CEO definitely cares about the health of his company - but not might be at the location to open the letter. Any better scraping ideas? I'm currently on Yelp - clicking to the last pages of certain industries + screenshotting like a mad man. Do you go after franchise companies? And all of my other questions were answered on this board. Thanks to all of the wealth of information here.