ORM-Possible to outrank IRS.gov?

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banders

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Greetings BHW members,

I have a friend of mine that I have been helping out with some reputation management- He got into some tax trouble and when you google his name an IRS.gov page is ranking #1. This page only mentions his name once in the entire 5k+ word article, but we have been trying to move this site down for two months now and have made no headway. Anyone have any ideas I can try, or do you guys think we are pretty much spinning our wheels trying to beat out an authoratative domain like the IRS? So far the strategy has been trying to move it down with good profiles on the standard sites (linkedin, facebook, g+, his website, blogger, wp, etc) and building backlinks to the good profiles. Any help is greatly appreciated.
 
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Spam it with viagra links, haha. No.. The only thing I can think of s if you try to buy an article from a huge authority site, which could push it off.
 
My suggestion is that you do automated blog commenting with your own name (1000's of pages with name Jimmy Kimmel some of them are bound to rank).
 
Buy exact match domains (with his name in it or the main keyword) and rank those above the IRS page.
Relying on external resources like social profiles is risky because you never know how long they'll be around for.
 
Umm.. an IRS.Gov good luck. I guess my suggestion would be to find an equally authoritative site (kinda hard) and link spam that page to the top. A few suggestions? .Edu sites with forums, .Gov sites from other countries, a few of them have quite a lot of backlink leadway. Etc. Good luck anyways. What position is this .gov anyways?
 
Have you managed to rank any of the social profiles at all? Are you keeping them updated?
 
Facebook, twitter and linkedin are more authoritative than any .gov website out there.
So just keep developing these profiles, you'll outrank the site pretty fast.
 
You may out rank the IRS site with a few sites but you are not going to push it back to page 2 or 3. I did ORM for years.
 
You seem to have experience in this field, do you beleive there are any chances to take down that result not outranking it but getting it penalised throught any sort of linkbuilding, for that domain is too immune ?

lancis said:
Facebook, twitter and linkedin are more authoritative than any .gov website out there.
So just keep developing these profiles, you'll outrank the site pretty fast.
Click to expand...
 
ficfroc said:
You seem to have experience in this field, do you beleive there are any chances to take down that result not outranking it but getting it penalised throught any sort of linkbuilding, for that domain is too immune ?
Click to expand...

You wouldnt be able to penalize it.

The problem is not the domain authority. The problem is lack of solid content for that term (e.q. your friends name). This is why Google pulls out a gov site where his name is mentioned only once. It simply has nothing else to pull out.

Fill that content gap and you'll be fine.
 
lancis said:
You wouldnt be able to penalize it.

The problem is not the domain authority. The problem is lack of solid content for that term (e.q. your friends name). This is why Google pulls out a gov site where his name is mentioned only once. It simply has nothing else to pull out.

Fill that content gap and you'll be fine.
Click to expand...

Understood mate !

I must have not well expressed myself, what I meant is for an algorithmic point of view is it possible to nseo it ?
 
ficfroc said:
I must have not well expressed myself, what I meant is for an algorithmic point of view is it possible to nseo it ?
Click to expand...

I have a thread somewhere about the effects of badly executed NSEO on a 'shitty niche site' I own. Comparing to irs.gov it has 0 authority.
After the 'negative seo' its traffic went up from ~500 uniques/day to ~5500 uniques/day, and it stays at that mark till today.

Given that, I doubt anyone has the resources and the knowledge to bring down irs.gov.
 
Yes, they are staying updated and we are pushing content our regularly focused on his name, which is why I'm getting concerned that this is a futile attempt. Yes, we have managed to rank the profiles and are owning positions 2-10, but have not managed to get a single one ranking above the IRS.gov article.
 
Did your content precede the .gov posting or did you create the content after the .gov article ranked? I have understood that also plays a roll in outranking.
 
I would buy the EMD, add Google authorship and start adding lots of content to that site. Create a bunch of other social profiles and an About me page. His Google+ page, EMD, and LinkedIn should all outrank the .gov page.

I would still also the blog commenting like others have mentioned. Use the guys name and the link should go to the EMD. If you leave comments on sites like Google webmaster blog or forbes they should rank. You could even share those pages on G+ after and that may help a little.

Good luck man and if you do knock that .gov down a few spots please let us know.
 
register emd
link all existing social profiles to the emd
build links

I'm just pullin this out my ass, I have no experience but that's what I'd do
 
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