so I just got off the phone with a business owner who CALLS ME last week and leaves a message I wasn't available so i called him on Monday and Tuesday and he returns my call today. (I know Phone tag sucks) Well the convo starts out by him asking who i was so i run though the whole my name who i am what we do and why i reached out to him. Mind you this company had horrendous reviews and the website is so out dated it uses graphics that would rival Super Mario brothers 2. So he says "THIS IS BLACK MAIL" and I'm thinking awl shit here we go so he starts to drill me for a "useless service" and hes breaking down all of these so called industry percentages the he can recite at the drop of a dime and hes comparing his store to 5th ave Manhattan stores with hundreds of bad reviews and how it doesn't matter to them them and how a competitor store down the street has all 5 star reviews and they have a going out of business sign on the door. so at this point i realize I'm not going to sell him on it so i ask him "Do you think because your such a competitor your taking that business's customers and they cant compete?" he replies I find extremely low cost tv advertising that targets my audience so i ask him who he targets and he replies females 16-28 MOTHERFUCKER your not getting low cost anything on tv for that audience an ad on during glee or american idol would cost you a fortune. Now i explain to him that social media is huge for this audience and he replies no one is making money for there business sitting around tweeting (HE CALLED IT TWIT-ING) all day so i explain that by connection with the area his followers would almost do the work by passing on the information and keeping his business relevant, That for nothing we could send a tweet or 2 a week or a status up date or show his employees who also bash him online how to do it ( The company which truly is for girls has no facebook page or twitter) so he says does your company have something that would be worth spending money on.I tell him that, that depends what he considers worthy and remind him that we help business in his situation freshen up their reputation and get their websites up to speed with today's technology. He still isn't buying it now the ace in the pocket was that some one actually made a face book page for his business that was called " I HATE XXXXXXXXX" and the whole area i really do mean the whole area, hundreds of people are interacting on this page. so I remind him Facebook is huge to his audience and that its so huge they have a anti your store page he says " I don't care what people say about my business online no one looks at that stuff any more. Macy's.... strawbridge's" and i stop him and say sir strawbridge's went out of business 10 years ago and that's when it hit me this dude is OLD and i ended that call on a positive note saying if you are interested in expanding your market to pinpointed demographics please don't hesitate to reach out to us. Now this was a learning experience for me in 3 ways... 1. Do some research on the individual who owns the company You could very well be dealing with a 68 year old who knows nothing about the online world like in my case. 2. Never let a customer convince you your own service is worthless.He wants you to think that they got it under control when in reality he had some type of interest to reach out to me. 3. Prepare for the completely irate clients even if they CALL YOU. I didnt expect someone who reached out to me to reach out just to drill me and now I'm going to go into each call expecting this. I was caught of guard and i think he got that vibe so i had to work to gain control of the call instead of pitching my services.