Organic traffic analytics engagement time question.

am currently analyzing users with Google GA4 Analytics. All are new users, but upon further analysis, the average pages viewed per user is 2.5 pages, and the average session time is 10 minutes. However, the average engagement time is measured at about 5 seconds. Could there be an issue with these metrics? Additionally, SEMrush shows organic insights traffic, but Ahrefs has not yet measured it. Does Ahrefs only measure traffic once a month?

This discrepancy might indicate issues with user interaction tracking, bot traffic, or users passively viewing content without engaging. I recommend reviewing your event tracking setup in GA4 to ensure all interactions are captured accurately. Regarding Ahrefs, it typically updates traffic data less frequently, possibly only once a month, while SEMrush provides more real-time insights. For more frequent updates, relying on SEMrush or Google Search Console might be more effective.

Ahrefs normally updates their data on a monthly basis, whereas SEMrush updates more often. This might be why Ahrefs hasn't counted traffic yet.