Organic keywords random as hell

I am wondering why in my GSC the organic keywords are all so random and not at all related to my site's niche. Its like google has picked the most unrelated words and phrases possible.

I have been at this site building stuff for over a year now and have a few domains which all do the same thing in GSC. Is it not worth worrying about or is it showing that I'm doing things all wrong?

Any advice appreciated

Is your site about a specific niche? Have you been building links? If so, what kinds of links have you built?

leiferikson said:

Is your site about a specific niche? Have you been building links? If so, what kinds of links have you built?

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Yeah man, niche sites. Only 1 have I put seo effort into. All kinds of links, linked social media accounts, blog posts web 2.0 etc paid for a few seo packages too. I'm just wondering if these organic keywords are even worth worrying about, they probably mean nothing at all. If they are really important maybe i could create new niche sites based on the queries?

That seems strange, does your niche site have a good amount of written content? Have you done your keyword research? Are you using your target keywords in your titles, headings, body text, etc?

leiferikson said:

That seems strange, does your niche site have a good amount of written content? Have you done your keyword research? Are you using your target keywords in your titles, headings, body text, etc?

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Yes, I do. Most articles are completely niche focused with the odd slightly related one. Around 30 posts....20k words total. Other sites less than that. Although perhaps i should revise the titles and headings......