Maybe someone is trying to add wrong CC info or payment failed. It happens. But yeah more server calls means you are very close to your sale. So drive some more traffic
I'm also at this stage of CB. A month ago, I was only getting Hops, Now I'm getting about 5-10 order form server calls a day but no sales! Hope that before 2013, I start seeing 1 sale/day.
Your customers may currently be experiencing declines when selecting the MasterCard payment option. This is isolated to international MasterCard processing partners. This is what I heard from my payment processing company 2co so may be that might be similar issue at your end?
I'm currently experiencing this right now. I've received 2 order form server calls in the past day, yet no sales. I would have made a $30 profit from these sales if they had gone through!
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