- May 7, 2024
- 528
- 131
A rule that always holds true:
Any content that can provide a good user experience will be prioritized for distribution (lower CPM).
So, what constitutes a good experience?
High CTR
High engagement rate
High customer retention rate
-> As usual, entertainment content, experience sharing, scandals, etc., are the types of content people love to see.
-> But they will be harder to convert.
What about ads with high conversion rates?
It would be sales, product introductions… Conversion will be easier. However, it also brings a less pleasant experience.
Therefore, to create good content, you need to balance these two factors.
For example:
Instead of using this approach: I offer advertising services that can help you increase your revenue by 5 times.
We should use this: What secret helped ABC increase their sales by 5 times in 3 months?
In summary, you should provide what they want to see. However, it must be directly related to your product.
Any content that can provide a good user experience will be prioritized for distribution (lower CPM).
So, what constitutes a good experience?
High CTR
High engagement rate
High customer retention rate
-> As usual, entertainment content, experience sharing, scandals, etc., are the types of content people love to see.
-> But they will be harder to convert.
What about ads with high conversion rates?
It would be sales, product introductions… Conversion will be easier. However, it also brings a less pleasant experience.
Therefore, to create good content, you need to balance these two factors.
For example:
Instead of using this approach: I offer advertising services that can help you increase your revenue by 5 times.
We should use this: What secret helped ABC increase their sales by 5 times in 3 months?
In summary, you should provide what they want to see. However, it must be directly related to your product.
