optimizing a facebook page?

I am ranking high on google for my facebook page (Page 1 for high competition kws). I am wondering how I can use this to rank other keywords and optimize my facebook page? Should I build links to my facebook page to increase rank further?

I want also to know the same...
How many followers do you get?

Can I ask you how can I check my rank easily on Google? Sorry for the question, I have still so many things to learn...

Yes , it's possible to create your own keywords for your FB page .