Optimising for local Chinese searchers?

Hi Guys,

We have a site and want to target local Chinese in Australia.

So our plan is to get create a new landing page (on the current English site) professionally translated in simplified Chinese and implement hreflang tag to prevent duplicate content.

The part I'm not sure on is how do we structure the URL?

Do we do something like this:

www.domain.com/zh_CN/国际航协

zh_CN = language shortcode

Then add the Chinese part at the end of the domain name

Any advice on this would be appreciated.

Cheers.