Opinion

I’ve run into this issue and I’d like your opinion: what is the best way to find clients in the sales industry?


Using a lead form connected to the pixel that sends users directly to the website, I invest $80–$100 per day and only get 4–5 leads. On the other hand, using Facebook’s instant lead form is much cheaper and generates a lot more leads, but many of them are fake.

I’m facing the problem that I don’t see results. Everything is set up correctly, but the cost per lead is around $5–$15, and there are very few leads. On top of that, among the few leads I get, some are fake or no one responds.

Or should I just invest that $80–$100 per day in instant traffic from Facebook and let people leave their details on their own if they’re interested?

What’s your opinion on how I can get real leads or forms from people who are genuinely interested in my product?

I should also mention that I’m advertising 4 products within one campaign, which comes out to around $23–$24 per day per product, and I’m facing the issue that I don’t know how to structure things better with a $100/day budget to get as many people genuinely interested in the product as possible in order to make sales.

The issue with Instant Forms is that they are 'too easy' to fill, leading to accidental or fake data. Instead of switching back to expensive web traffic, try adding 2-3 'Custom Questions' to your Instant Form that require manual typing. This creates friction that filters out bots and uninterested users. Additionally, use a 'Conditional Logic' form to disqualify leads that don't meet your criteria before they even submit, ensuring your $80-$100 daily budget is spent on high-intent prospects.

You should start with a low budget to experiment, and only increase it once you achieve the desired results.

There is no one-size-fits-all answer here. It really depends on your product and your target customers. It's possible that Facebook is not the best place for you to advertise your products and there are other options out there that can provide you with a better ROI.

Hello, in my experience, you should focus on a single campaign that you want to develop, then identify the potential customer segments that are suitable for that campaign, and filter out inaccurate information or unsuitable customers. There are many websites that help with this.

With a $100/day budget, spreading spend across 4 products is diluting delivery and learning—focus on 1 core offer and consolidate data first. Instant forms are cheaper but lower intent, so use higher-intent lead forms (review step, custom questions) or send traffic to a fast, simple landing page optimized for conversions. Quality usually improves when budget, structure, and intent signals are aligned, not just by changing the lead source.