Opinion Needed: Position Drops While Doing SEO Work

Alexander Tambovsky

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Hello,

I've been doing SEO work with a company. For a particular keyword the positions reached the 3rd place. Now they dropped down to the 7th position. Any reason why this might happen?

I've done SEO work before with a different company and I have never experienced such things. Once some results were reached, they stayed.

Recommendations?
 
I think low quality backlinks is main reason. Buy quality backlinks and
then see. I hope you will meet your goal
after this.
 
It might be they keywords dancing, it might be your competitors SEO taking effect (some people tend to forget there are dozens of other sites trying to rank for the same keywords at the same time, especially on competitive niches/keywords.
 
It's called SERP dance. It is normal to go from 3rd to 7th position. If it had moved from 3rd to 30th position then it's something you should really worry about.

The reason might be your competitors had published better content than yours, or an authority site has written content on your topic or they might have got some really high quality backlink in recent time.

Just analyze the top ranking pages and you'll have your answer.
 
Create some high quality backlinks for your website. Backlinks would be must niche relevant.
 
So, I just found the issue. My article was not on Google. Has anyone experienced this before? I had to ask Google to re-index the article in July and now again in November.

Any ideas why?
 
Can anyone shed some light on why an article would be getting deindexed?
Thank you.
 
I think low quality backlinks is main reason. Buy quality backlinks and
then see. I hope you will meet your goal
after this.
Could you please recommend me a way to purchase good quality back links?

Thanks for the help.
 
Again, I’ve been working with SEOProLabs and I’m having the same issues with them again.

I had contacted them last Tuesday, November 2nd about my rankings going down. It is now November 8th. The owner Mark has not replied to me since.

After looking into the Google Search Console, I found the issue for the problem. The problem was because the article which I had ordered from the company got de-indexed by Google.

@Sturee Ting - What do you think about that?
 
I think low quality backlinks is main reason. Buy quality backlinks and
then see. I hope you will meet your goal
after this.
If I buy "quality backlinks" - what do I do after? Do I track the keywords and see the results? Thank you.
 
Try pushing some signals at tier-2, and see if things improve... :o
 
Try pushing some signals at tier-2, and see if things improve... :eek:
Actually, I just figured out that the article was indexed. I am thinking that maybe I need to purchase PNB links...? Do you know how an article works in connection with links?

I am just learning how SEO works. Thank you.
 
May be some Quality less backlinks, Competition high keyword. Try to build some more quality backlinks for this keyword.
 
An seo working for a company that doesn't know where to buy links? Serious question, how do people get these jobs in thr first place?
 
Again, I’ve been working with SEOProLabs and I’m having the same issues with them again.

I had contacted them last Tuesday, November 2nd about my rankings going down. It is now November 8th. The owner Mark has not replied to me since.

After looking into the Google Search Console, I found the issue for the problem. The problem was because the article which I had ordered from the company got de-indexed by Google.

@Sturee Ting - What do you think about that?
So you're using an SEO agency which can't rank or build links to their own website? Awesome.
 
This is serp dancing
Its normal to see this when you start on seo
after few weeks it will settle down
 
Actually, I just figured out that the article was indexed. I am thinking that maybe I need to purchase PNB links...? Do you know how an article works in connection with links?

I am just learning how SEO works. Thank you.
The main idea is guest posts at tier-1, then pbns and niche edits at tier-2.
You can break the rules, and use various properties at tier-1, but there are risks involved, if you can't confirm their quality.
In a situation like yours, you wanna bolster your links at tier-2, and see how the serps react, then go from there.
Long-term movements can take about a year, but I do find that there is a knee-jerk reaction within about a month of building new links, and it tends to give you an idea about how things will move in the long-run.

So, if you see a poor knee-jerk downward movement, then you can either bolster those links at tier-2, or you can just move-on, and try to build better links moving forward.
The hard part is that it's still the cultural norm to hide networks, and 9/10 guys don't view their properties as poor quality or spammy.
So, you always have to ask for samples, and you need to be looking at the referring domain to total backlinks ratio, as well as the total number of keywords ranking.
I dunno what link metrics tool you are using, but a good starter is DomDetailer for backlink ratios, and you can also use SE Ranking or SpyFu to get both link metrics, as well as ranking keyword insights.

If an asset has zero ranking keywords in the top 100 results for all their qualifying keywords, then that tells you Google doesn't trust that site, for some reason.
Anything can be made a shell, but still... those are generally not properties you want to send to your money site.
Make sure to check the link metrics of the links you've built, but be careful not to tier-2 bolster those, if you find them to be really spammy.
It's not the end of the world, but you should definitely be thinking about a long-term budget that goes past a year, or so, and not about what you can see from month-to-month.

You need quality links at tier-1, and at some point you can diversify to sort-of mask those properties, but most of your lower quality links should be at additional tiers.
That's a general rule-of-thumb, and you want your referring domain to total backlink ratios to be close to 1:1 as possible.
Most sites are between 1:2 and 1:4, or so, but stay away from 1:10, and higher, I'd argue.

Anyways, there's a lot to share, but that's a general guideline for buying links, and making sure you are getting decent properties.
You need things with natural link ratios, and that also have rankings.
None of the other metrics are trustworthy, and they can be easily manipulated.

I'm not answering anymore questions... you can reference YouTube, and pick-up things along the way, but this is enough to take you a long ways.
Best to you, and I wish you well! :eek:
 
Last edited:
Actually, I just figured out that the article was indexed. I am thinking that maybe I need to purchase PNB links...? Do you know how an article works in connection with links?

I am just learning how SEO works. Thank you.
Does your ranking improve after the article got indexed?
And does the article remain indexed or does it get deindexed again?
 
It can be because of lost links, broken redirects. It is possible due to competitors keyword. And check about the google algorithm updates too.
 
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