Hey Guys, I have a fairly complicated situation, and I'd like some advise on how to approach it. Beware! We're going really "get into it" in this thread, so any advise is greatly appreciated. I have 5-6 key phrases I'm trying to dominate, all of which are fairly low comp. The site in question ranks fairly well on all of the phrases and many similar phrases, but I'm not seeing the kind of domination that the client wants to see. To date, I've optimized a lot of content. Lowered keyword density, corrected meta information, the very basics. Today, I made an interesting discovery: All of the categories and the content pages within them rank very well for their related phrases. so if the category is called "blue", and I search "(key phrase) blue", it's phrase and most of it's inner content is on the first page. The problem is one of the categories are completely unrelated. Here's an example: Nav bar Home - categories - About - (more "about"-type stuff) - Events - Press - Sitemap Cat dropdown cat1 = totally unrelated phrase, cat2, cat3, cat4 All category titles and URL's match. so cat1's URL is thesite/cat-1, and the category page title is "cat 1" So, I'm wondering If I change the name of (the totally unrelated category) to one of our target phrases, how might that effect seo? what's the potential risk aside from losing the search rank on the unrelated phrase? additionally, I'm looking for advise on how my nav bar should be structured. I took this project over from a work in progress, so there's no real rhythm to the nav bar other than it does have the category links.