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Online Reputation Management (ORM) Question

Discussion in 'Offline Marketing' started by techlover, Aug 22, 2013.

  1. techlover

    techlover Registered Member

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    I have a business plan worked out and have been brainstorming a company name the last few days without luck. Looking for something short and general that could be used if I expanded to SEO and graphic design.

    Thanks!
     
  2. ddederick

    ddederick Jr. VIP Jr. VIP Premium Member

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    Oh man, try harder. It's your business,it's your child and it can make a living for you. Don't be lazy and give it a nice name! :D
     
  3. Peter Ngo

    Peter Ngo Jr. VIP Jr. VIP

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    i have met serveral branding Agency, they honestly consult that making a name for your company should only be done by yourself, it is critical, it is like giving names to your children, good or bad, love it or not, they are still your children.

    Good luck man.
    Peter
     
  4. roi300x

    roi300x Registered Member

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    It's simple: Keep it benefit driven.

    Examples:
    Cleanex
    Accountable Advertising
    SpeedUpUrPC

    I bet some guys thought of calling SpeedUpUrPC sth like 'Zaroharoharo Yada Azazaza'. Luckily someone knew it better. Here's how you can do it:

    1. Write down some 2-3 word benefits.
    2. [Ur name] + benefits
    3. Enjoy your company name

    Think of it: From the very first day ppl gave other ppl names, it was a tool to describe the person. In occupation, characteristics or other things. Why would you give your company a cool, "creative", fancy name no one can make himself an image of by hearing it? Stupid idea. Dunno who came up with it.

    Cheers.
     
  5. netmoney1

    netmoney1 Executive VIP

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    If you can't come up with a name then you are going to have a bumpy road ahead running a business. There are things that pop up daily that are a million times harder than coming up with a name.

    Put some effort in...would you ask a stranger to name your newborn child? Same mentality here.
     
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  6. Duffers5000

    Duffers5000 Elite Member

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    Your business name is spelling out how you would like to be perceived by clients in one word or less.

    It should also spell out what you do pretty succinctly. Ie Techlover Reputation management.

    Reputation management is a very specific niche. It doesnt lend itself to a catchall marketing formula to include Seo,Graphics,expert shoe repair. Although if you have a strong core brand you can always build out to ""Marketing LTD etc.

    So Whats the product ? How would you like to be perceived ? big, clever, effiecient,smart, black hat, white hat etc etc.

    Take it from that starting point.
     
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  7. netmoney1

    netmoney1 Executive VIP

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    Well said, you have much more patience than I do lol :D