I like to assume that Google has a smart enough algorithm that measures in some way or another how many pages on a given domain contribute towards a specific keyword.
The effect may be small but it could well be the difference between the first and second spot in some cases.
I'm trying to scoop up small niches that are my "mainkeyword". I've got at least 4 other pages which are related content to my main keyword, at least 300 words, most likely 600 words.
I'm not really trying to rank for the other keywords, but sometimes I underestimate the competition for my main keyword, that doesn't make the SERPs but my others do. I start promoting them instead.
Not using wordpress. I've got a template that is all set to go, I can have a site up faster than doing an install with WP.
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