One Page or Multiple Page Articles - Wordpress

Valkurm

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Hi there,

I'm thinking about launching a new website (mostly Reviews, monetized with Amazon). I already have a few sites in place, working well, but all have articles between 800 and 1500 words let's say.

On this new website, a majority of article will be 2000-2500 words each. Most of the competitors are using multiple pages to post their reviews. Honestly, I just find that really boring to read, going through 4 to 5 pages to read the whole review.
I guess this way they are getting more page views and more ads displayed, but are there others advantages ?

As I don't care about the number of ads impression, would you advice to go 1 page ? Sites like WireCutter are posting 6k articles on one page and it tends to work well for them.
 
Go for one page and use table of content, that makes UX and navigation easier and in same time the page is stronger
 
One page all the way. Sites with paged articles are a terrible user experience; don't scare your customers away with them.
 
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