One month in, low CPCs, far in the red

So I'm officially about one month in on my new site (celebrity/entertainment-related blog), and I've been running AdSense and Media.net ads, along with a few Amazon recommended product links. I've been relying on paid traffic (Facebook/Taboola/Twitter) while I try to generate some organic SEO with my blog articles.

I'm deeply in the red, and I don't know if I can pull out of it.

AdSense
Running 4 ads: 1 leaderboard banner just before content, then 3 more 300x250 ads inside article content.

My CTR has generally been okay — going as high as 8.2% one day, but averaging around 2-3% overall which should be normal. My CPC's, however, are terrible. Averaging around $0.03 per click. The highest they've ever been for a full day is $0.12, but that was only for 28 clicks.

I'm averaging less than $1.00 per day after a month with AdSense, while I'm dumping $20-30 per day in paid traffic.

CPM: around $0.71

Media.net
Running 3 ads: 1 just under featured image/headline, 1 in middle of content, and 1 at end of content.

This is doing even worse for me, averaging about $0.55 per day.

CPM: around $0.15

Traffic stats
Over the last 30 days, I have 22k users/sessions and 61k pageviews, with a 1.8% bounce rate.
70% USA, 16% United Kingdom, 9% Canada.

I have 30 posts on my site, and maybe about halfway through them realized I should be doing on-page SEO for each article, which was stupid of me to forget about in the beginning. I'm not ranking on any keywords yet, and also I thought that targeting keywords in my articles would help increase CPCs for AdSense, but it hasn't shown any improvement yet.

Overall revenue since June 18, 2018
Adsense: +$24.40
Media.net: +$7.89
Paid traffic: -$783.65

Net: -$751.36

Clearly I'm doing something wrong if my CPMs are that low and I'm this far in the hole after only one month. I can't keep buying traffic for that much money, I need to generate some organic traffic ASAP.

I've been lurking at BHW for years, and finally decided to jump in and take the plunge, but did not think I'd be hurting this bad so quickly. Any help or insights or words of encouragement would be much appreciated.

Should I cut my losses and give up? Or are there other things I can try to turn this around?

PM sent

783$ in paid traffic and earned only 30 bucks? bro your totally doing something wrong!

Unless you're an media buying expert or are getting some great advice from one, I wouldn't go for arbitrage as the first choice of action.

I know one guy who used to do arbitrage successfully, and the difference in CPC was negligible. He could get enough visitors to his site to get an ad click for ~$.12 and his CPC was $.15. He scaled it up BIG, but he was an extremely experienced media buyer & was always on top of the most recent developments in the industry.

The margins are so slim that I personally wouldn't go after it.

If you want to practice running ads & have $$ to spend, I would find affiliate offers in the niche you're already in, run ads to a landing page w/ an lead magnet w/ an immediate upsell right after, build a relationship, and then try to sell aff offers through email. The margins will be a bit bigger so it's easier to succeed even if you make a couple mistakes.

adsence only easy when no how.


you need to study
buzzfeed and google trends with keyword research of heigh traffic but low compitition and good cpc .

then go for it with fantastic blogs written profesonally add google ads properly.

then build up backlinks .

Google adsence is good for things that are here happening and know , real high traffic pulling info.

then you need content consistency, that means writting 1 piece let say for your readers every day for a month , then it go up and up , even when hitting good numbers in money , you need to continue page content for the readers consitant..

adsence not a money making machine unless you put your hart and soul in it , i defently would pick a subject your into cross match via the keyword research , building adsence websites into big money winners takes time and effort.



good luck.