One landing page for multiple products?

What to do in the following situation:

I have a keyword that fits three products, so would it be wiser to make one landing page for all of them (i.e. blog) or to make one page per product?

My common sense is tingling and says to make one page with reviewish articles that lead to pitch pages, but will the potential customers get distracted with the other products on the same page?

Hopefully I made sense.

It depends on the product. Sometimes you can put comparisons and tell the visitor that this product is better than that product. But then again, it might make the visitor do another research on the product compared if he doesn't know about it. Confused yet?...lol

Okay, so if it was me, i would just put one product per page and make a really good review about the product that makes the visitor convinced enough to buy right at your link...

Hate to bump but I find this rather important question. What to when you have two or more products with same keyword? Promote them all with same landing page or go separately eith each product regardles?