One hard lesson I learned from FB paid ads...

I know these same basic but they can have a big impact on your CTR and campaign effectiveness

Lesson #1 UPDATE your ads - even if they are already effective since they will get WEAKER over time

See before and after



Lesson #2

Stick to .01 bid caps



Lesson #3 BUT select the AGGRESSIVE display option set for daily views

Anyone else have any other HARD LESSONS they learned at FB?

Another lesson: POLICE your ad's comments. Other marketers might post affiliate links on your ad

nice share. thanks!

All tips are good.