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One Company, Multiple Websites, One NAP ...What Is Best Practice?

Discussion in 'Black Hat SEO' started by ensema, Mar 17, 2015.

  1. ensema

    ensema Registered Member

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    I have one Company, multiple websites (with similar/related content...they are all about the service the company offers), plus one address and phone number ...What would you consider best practice to get all sites ranking? Is it possible (or sensible) given Googles announcement yesterday about doorway pages?
     
  2. davain

    davain Regular Member

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    Why do you have multiple websites? That doesn't help build your brand but I'm assuming that each website targets a different service that you offer?

    What will you be leading the visitors to on each website? If you want them to contact you and each website has it's on contact page or form that might not be too risky.

    However, if your goal is to lead the visitors of each website to a common landing page then that's probably a bad idea.
     
  3. ctadvert

    ctadvert Newbie

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    100% possible aslong as you have a decent relevant page for each specific other area the company covers (keep the one address) and add it in the footer of your website with a map, your opening hours and contact details, google loves consistancy so make sure this is the same across all your networks, now you can extend the google map locations to the specific area with the one address so create linking strategies for your area specific pages and include these in the footer also.
    Make sure content is unique copy and pasting from other local area pages will not cut it anymore, little tip try include some local FAQ's regarding the area make it unique to each area and you should be good.

    A doorway is simply a landing page, your not going to do this, your going to give relavant information but still show your call to actions above the fold :) hope this helps. I can expand on this more but think this should be enough.
     
  4. ensema

    ensema Registered Member

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    I'm not really planning on leading everyone to a single page but rather cover a range of keywords with EMDs in my industry and area. They will all list the same services but sub-sites wont be as large as the main site.

    Fantastic info! Much appreciated! All the content will be 100% unique. Are you suggesting I interlink them in the footer? Also, I'm assuming if I throw multiple Google+ pages into the mix things will get very messy.