I have an eccommerce store that could be making a lot more money if I fixed this keyword cannibilization-like problem and resume doing seo to it. It has bugged me for a long time since I'm not sure what to do so I have just let it sit for months, wasting away potential money. Example Keywords Causing the Problems: Main Keyword = Dog Treats = 10,000 searches Product Keyword = Johns Dog Treats = 250 searches Product Keyword = Uncle Joes Dog Treats = 250 searches Product Keyword = Jills Dog Treats = 250 searches etc The problem is that the big boy main keyword (dog treats) constantly seems to be fighting for a serp spot on page 1 with my best selling and click-throughed product keyword (jills dog treats) since they both contain "dog treats" in their titles. So, on any given week when I search "dog treats" I will either see: both of them ranking on the bottom of page 1, or "jills dog treats" ranking instead, with my main dog treats page no where to be found. It then cycles between these phases in google each week - overall neither page really gaining serp momentum long term because of the constant bouncing around. I've tried pointing a couple EMD links at the main dog treats page, hoping google would see that as the priority page for "dog treats" query, but no luck. Other idea I had was to point all internal links from every product keyword page related to dog treats to the main keyword page: And if that doesnt work I am almost at the point where I am thinking I should deoptimize each product keyword page by removing the word "dog" from each of their titles, so it will just be "jills treats", "johns treats", etc, instead. Hoping that will stop the "dog treat" query cannibilization entirely - though that's kind of a double edged sword approach. Does anyone have any ideas on this?