I'm experimenting with h2 tags right now on a fresh website. I made a topic page and have it ranking all over the place for about 60 keywords (not awesome just between positions 15 - 200). That being said the page is large, and so far about 1300 words of manual content from my brain, and growing. I have a logical structure to the page, and the content is engaging with bullet points yada ya (or at least to me since i made it). So here's my question > Can I have too many H2 tags? I've noticed all the keywords I put in the h2 tags are suffering in the serps and I think they should be doing better. However, keywords I just mentioned a couple times in the body are ranking, and pretty well for having zero links or social signals. Thank you!