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On-page or Off-page???

Discussion in 'White Hat SEO' started by poweronics, Dec 14, 2011.

  1. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    Both on-page and off-page SEO are important, however I prefer to put more effort into on-page SEO as compared to off-page. I got good rankings for few keywords using on-page while I did not do any off-page SEO yet.
     
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  2. thetroglodyte

    thetroglodyte Jr. VIP Jr. VIP Premium Member

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    The only onpage seo that really matters is your title, meta description and content. Yes there are a few other things you could do but your time will be FAR better spent on offpage SEO and building solid backlinks with the proper anchor text. That alone is 80% of your ranking. Combined with the title, meta and content that's 98% of your ranking.
     
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  3. sefi00

    sefi00 Junior Member

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    First of all, meta descriptions are not a ranking factor.

    If you're whipping up wordpress blogs then sure, your on-site SEO is really nothing to worry about outside of these things... but whenever I have to do audits on huge sites, it's incredibly common to find areas of the site that arent being crawled for some reason, mass 404s, pages getting indexed that shouldn't be, canonical issues etcetc.
     
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  4. cyrilchua

    cyrilchua Junior Member

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    I think you must not cut short on anything here. Seo should be a full process including both onpage and off page seo... Moreover, there are only so much you can do for onpage seo, so of course you must not cut short on it.

    I personally view it like this: do onpage seo first.. If site already ranks, then competition has been even easier then I expected. Then proceed to do backlinking campaign. Having proper onpage seo makes my site easier to rank with my backlink campaigns.
     
  5. Kaithe.Clarke

    Kaithe.Clarke Regular Member

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    Good to hear that, but can you please explain me how can you get organic rankings without off page optimization?

    Off page optimization is equally important to improve your search engine visibility in order to drive organic traffic to your website.
     
  6. climertech

    climertech Jr. VIP Jr. VIP Premium Member

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    After Panda update On-Page SEO is more important than it was before but offsite is still necessary so why not do both and dominate?
     
  7. Blueprint

    Blueprint Jr. VIP Jr. VIP Premium Member

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    simple - both
     
  8. GreyWolf

    GreyWolf Executive VIP Jr. VIP

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    Well it depends on the competition for your keywords. That's the whole point of microniche sites, longtail keywords, and exact match domains.

    If the competition for the keywords is low then just having good onsite SEO factors will be enough to rank a site in the SERP. You'll usually still need at least a minimal amount of backlinks just to make sure the site gets indexed and crawled, but if the competition is low enough it won't take much.

    When the keywords get more competitive though, the offpage factors become much more important.

    The main thing to remember about onpage vs. offpage factors is that there's a finite amount of work that can be done optimizing a page, but you can continue promoting it with backlinks for ever.

    Once you have your webpages fully optimized, your only real option for continuing SEO onsite is to continue adding additional optimized pages to your website. But doing that is most effective if each new page is targeting additional keywords. If you just continually add new pages targeting the same keywords eventually they'll start looking like spam pages.

    So the if your targeting low competition keywords then the OP is right, focusing on just onpage factors can be all that's needed. If it's a medium competition keyword then if the competition is weak for onpage factors then you can still outrank them even if they have more backlinks than you do. No matter how well your onpage SEO is though, at some point the competition will be able to outrank you with nothing but backlinks.

    It's also important to note that it isn't an "either/or" situation though. Onpage SEO factors should always be optimized first, then do whatever offpage promotion is necessary. Even if you don't need backlinks for search engine ranking you should still promote your site for additional traffic from the links when possible.
     
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    Last edited: Dec 16, 2011
  9. nbseo

    nbseo Junior Member

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    that is because those keywords are not much competitors and have less priorities..
    both techniques are use for different purpose.. it's happen with me as well..
    i have target 20 keywords for my current project and i get very good result by doing only Onpage on some of the keywords.. but they are less competitors and those keywords which have good competition!

    i did onpage work and currently spending so much time on offpage work even though i m not able to get good ranking..
     
  10. blackhatchampion

    blackhatchampion Senior Member

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    Its depends on keywords competition. If your keywords is not more competition & your pages well optimize you can get good ranking. Your content will be unique and services/products related than you need to work well for off-page optimization.
     
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  11. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    If a keyword has high competition, it will take more effort on off-page then, right?
     
  12. paulcarter97

    paulcarter97 Regular Member

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    Yeah, post google Panda, we can't really rely on off page seo anymore. Most of the off page seo is SPAM, and nobody likes SPAM. That is why it is much better to focus on On Page SEO
     
  13. Sacrilege

    Sacrilege Regular Member

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    Actually, they're an enormous factor. An attractive meta description gives your site a higher CTR in the serps, and G measures your CTR relative to the other links on the page (it's in the patent) - couple this with a low bounce rate and G thinks your site is a winner.

    A good meta description is a part of the formula, but it's all about the user experience - which is what G is emphasizing with panda.
     
  14. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    I agree meta description did help me get my site in better position.
     
  15. Desolite

    Desolite Registered Member

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    No, you can't rely on current off-site SEO methods. think outside the box, think of what is popular right now and experiment a bit. Provide unique offsite content via blogs, whatever it may be, but be willing to put some effort into it in order to be successful. onsite is just part of the equation.
     
  16. Seo Lover

    Seo Lover Jr. Executive VIP Jr. VIP Premium Member

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    To rank competitive keywords then only OnPage SEO is not enough .
    You have to work harly on building backlinks to rank your high comp keywords .
     
  17. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    That seems quite a strong argument. KW do matter in it.
     
  18. IamBlackhatter

    IamBlackhatter Jr. VIP Jr. VIP Premium Member

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  19. blackhatchampion

    blackhatchampion Senior Member

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    Use both to get higher rankings and traffic. :)
     
  20. Techxan

    Techxan Elite Member

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    Another thing about only on-page SEO. You can rank very well at first, and as time goes on, the lack of activity on the site will gradually draw your site down in the SERPs.

    I had a site called loopbackplugs dot c and it sold only loopack plugs for computer repair people. I built a 5 page site, keyword in the domain name, and it went to spot one in 2 months. Over the next year it fell from 1 to 15 because I did this as an experiment to see if the exact sdomain name made much difference, and I did not promote the site at all except to link to it once from my computer repair site to get it indexed.

    Inactivity on a site will kill your rankings.