On-page optimization on a built website

shanna_doll

shanna_doll

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Hello

So I have built a website around different stuff like products with different names, but I could target certain keywords let's say blue widgets, red widgets, and similar variations, you get the point

But the thing is, I have never used these keywords (blue widgets, red widgets) on my website anywhere

Should I edit previous posts and add these keywords to my existing posts or that would look suspicious, so it's maybe better to only add keywords on the future posts?

I'm only targeting long-tail keywords, I don't want to target any specific keyword, at least not for now

Thanks
 
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Just write a new post for each of your chosen longtail keywords, so you have a single post targeting each of those new keywords.
 
Just edit the old posts - that's absolutly no problem ;)

Writing a new post for each variation can look spammy depending on the scale.
 
edit or add more content to previous articles, there's nothign wrong with updating older content (as long as you don't make huge changes)
 
If it's variations of the same product, but in different sizes or colors for example, you should make one page or post a complete resource on that widget. All encompassing so that when the users visits that page, they can find everything they need to know about it thus increasing the user experience and decreasing bounce rates looking for another variation. Creating separate pages for every variation can look like you are trying to get indexed pages simply for gaming the serps or traffic. It also depends on the quality and trust of your site as well, as there's some grey areas here. Just my $0.02
 
You can rank pages without having the keywords included on the page, in fact its more natural and I have seen instances of Google favouring this, as long as your content is on topic. So if its about 'coloured widgets' then your back link anchors could be 'red widget. blue widget'

Or vise versa, If your content contains a lot of exact keywords, then your back links should contain more organic keywords!!!
 
Edit the website to include some of the keywords. Google will react to he site update bu sending robots to your site, which is a good thing.
 
SEO has traditionally divided into two main areas: on page optimization and off page optimization; on page optimization which covers what can be done on the pages of the website itself.
On page SEO checklist:
Always start with keyword selection, research and testing
Meta description tag
ALT tags
H1 tags
URL structure
Internal linking strategy
Content
Keyword density
Site maps, both XML and user facing
Usability and accessibility
Track target keywords
Expect results in 6-12 months
 
lord1027 said:
edit or add more content to previous articles, there's nothign wrong with updating older content (as long as you don't make huge changes)
Click to expand...

I accept with lord 1027, there is nothing wrong updating old content (Add additional paragraphs with LIS keywords). I have done this for my blog and nothing bad happen to my site, so its better go and edit your old content. Don't create another post for the same story.
 
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