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On page optimization and quality content check list

Discussion in 'White Hat SEO' started by nickeberle, Jun 6, 2015.

  1. nickeberle

    nickeberle Regular Member

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    Make quality content, avoid duplicate content and use your conical tags, I heard it a thousand times and finally I understand what this shit means,. Hopefully I can help someone else understand the complete obvious.

    I'm going to assume you have Wordpress, use Yoast and are going for national terms. That is what I use and I am feeling lazy so making this universal would be a pain in the ass.

    So quality content is simple all you need to do is meet these criteria you can meet all or part of them but at least get a good chunk.

    Articles

    • 500+ words of content inner 800+ homepage
    • 1+ image videos are good
    • Keyword density has reasonable use of the keyword(s) between 1-4% depending on the article
    • External links to websites with trust transfers part of that trust to your article (I put the external links as references at the end of the article or in line if relevant to the reader)
    • No duplicate content

    Titles & Metas

    • Title contains the keyword
    • Keyword not the last thing in the title
    • Title is Unique to the page
    • Remove the classic - site name from the title
    • Make the title clickable as click through rate effects rankings
    • Description does not effect rankings but if you do a description that is a good advert it will raise click through and by extension improve ranking
    • If you use a description meta include keyword(s)

    Google quality metrics

    • More content on a site improves authority of the website
    • Duplicate content decreases the trust of your website
    • Pages with less than 400 words decrease the value of your website (except contact, about etc.)
    • Articles typically fit into three queries: Information, Local Searches, and Shopping. Don't try to rank a local search for a national term.
    • Tag and Category pages create duplicate content so noindex and follow those pages.
    • Noindex and follow pages with less than 400 words like media pages and short articles you don't intend to rank.
    • If you have more than one page with the same content choose which page you want to rank and do a conical to that page from any page with the same content on it.
    • Load speed should be under 2 seconds if it isn't go find a guide on load speed optimization cause its a post in itself

    Once you have all that junk sorted give your site a month to update in the SERPs then give it a search using the operator site:yoururl.com this gives you your site roughly in googles eyes just go to the last page and work your way forward a bit from there and take note of any bad content you find.

    Once you take care of that stuff you should have a clean optimized site with "quality content". I've already had a couple sites move from 11-15 to the top 5 just with doing these basic free changes.
     
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  2. widdows9000

    widdows9000 Junior Member

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    Good tips, thanks
     
  3. lilmasta

    lilmasta Jr. VIP Jr. VIP

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    Basic on-page seo tips, Interlinking does play an important role.
     
  4. hosam020

    hosam020 Junior Member

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    thanks you share, this is the main Points for any website to win.
     
  5. KHer0

    KHer0 Supreme Member

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    Yup, that is pretty much it but 4% keyword density is HUGE :D

    keep it from 1 - 3% and more toward the 1% :)
     
  6. asap1

    asap1 BANNED BANNED

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    Good post, although none of this is new its good you put it all in one post and im sure it will help the new guys.
     
  7. nickeberle

    nickeberle Regular Member

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    Yes I totally agree with. sticking on the 1 side of things(especially for key phrases vs single words) As a range if you end up with over 4% you have to do something about it IMO.

    anecdotally to give foundation to the extra % i suggested over popular thought. I actually have an article that gets me about 18k visitors a month and 1k+/- income at a 4% density, not ideal but that is how it got written to make it readable.
     
  8. abhi007

    abhi007 Jr. VIP Jr. VIP

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    Bookmarked for future use!
     
  9. victorrex

    victorrex Junior Member

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    Good basic tips for beginners & yes 4% kw density is huge.
     
  10. archon10

    archon10 BANNED BANNED

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    Everything in the articles section is wrong.
     
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  11. Commoner

    Commoner Power Member

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    Some useful tips here but title CTR doesn't affect rankings and having good meta description does increase CTR. If you rank highly without attractive meta description, ctr will still be lower.
     
  12. RangerEsq

    RangerEsq Regular Member

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    Can anyone here recommend a good person to do on-site SEO for my website?
     
  13. AdsInternetMarketing

    AdsInternetMarketing Junior Member

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    Some basic tips on Onpage. But useful for newcomers
     
  14. dosj24

    dosj24 Newbie

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    These will be useful for my website. What does "Don't try to rank a local search for a national term." means?
     
  15. john franky

    john franky Jr. VIP Jr. VIP

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    Not elaborate things about On-site SEO. But its may useful for new SEO comers. You explained only 5% out of 100% in On-Site.
    You try to give more concepts like Original content, Image tags,Uniqueness, Formatting, URL structure,Sitemap, Breadcrumbs, Internal Linking,How will be act the website about speed. These also very important for ranking pages on search engines. I will be expecting more post from you.
     
  16. nickeberle

    nickeberle Regular Member

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    It's a typo don't go ranking a page optimized for local search for a national term or vice-versa. Same with shopping results vs info. Google gauges user interest if the first page of results is dominated by weak shopping pages and a few high quality info articles then its a shopping term. You can also target to knock out a shopping page or a info page on the front page of a search term. This and the CTR and bounce rate thing is something I think a lot of SEOs either miss or choose to ignore.
     
  17. nickeberle

    nickeberle Regular Member

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    I might get into these things you mentioned in the future as far as optimal configurations. I covered the basics in this article because if someone gets this stuff wrong they probably won't ever be able to rank a decent term with off site work.
     
  18. nickeberle

    nickeberle Regular Member

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    CTR and bounce rate definitely improve ranking. just last week I optimized the meta description and title for an article I saw was sitting #8 for a 1300 a month term. It moved up to #4 already and it doesn't have a single link yet.
     
  19. TechFinder

    TechFinder Jr. VIP Jr. VIP

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    Great tips mate. Thank you for sharing such a helpful information. It will be very helpful for the beginners and also will be very useful for my site.