On-page image SEO question - does "Alt" text matter?

workplay

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I know you should optimize the file name and title of the image for SEO... but do you guys also bother tweaking the alt text for the image too? :confused:
 
I do optimize the alt text, but I don't use the straight keyword usually. I'll use something descriptive which contains it, such as "red widget example image". Alt tags are there for users that have non-graphical browsers so I'll use a phrase that would be contextually relevant.
 
google cant tell what the image is without it so the alt tag tells google what it is, put you keywords in alt tag for all images
 
A little of both. If the image keyword is far down my list I usually go with one of the more important ones I'm using. Ie: instead of say Spicy meat balls and sauce, I may just go with meatballs or something similar. It really depends on the situation.
 
You can use some similar other keywords which you might wanna also rank for as ALT text.
 
You can use title="" on the images too. And links! I like that one. I do alt and title on everything right now within reason.
 
I always use it, but then again i always use ALL the old onpage SEO tips even down to the metatags, best to cover all bases imo
 
I always use it, but then again i always use ALL the old onpage SEO tips even down to the metatags, best to cover all bases imo

agreed. i never fully let go of even outdated methods. that said, if you take the image alt, titles, content, image filenames, url, and meta tags all into account, you're flirting with keyword stuffing. dont keep repeating the exact keyword too many times.
 
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