Hi Folks,
I wanted to start off and say that I have been lurking here for some time now. Several years ago my SO started a private practice and I wanted to boost the sites traffic. I figured "this would be easy" and built the site, tried on-page SEO and waited. Well, after a while nothing happened. I then ran into this forum and began researching. I starting buying expired domains, running WordPress sites with spun articles that I hand wrote/altered with Chimp. Not before long, I was running a PBN of about 12 sites and was obsessed. I got her on page 1 (top 5) for several targeted keywords. I did no paid backlinking, no paid traffic outside of my little PBN.
As with everything, we re-focused our life priorities and I stepped away from doing that work and ultimately the business. Fast forward 5+ years later and I am being forced off several auction sites, where I run a different side business, due to their policy changes. I recently spun up a site, started a little backlink building but DO NOT want to get back into building my own PBN unless its absolutely critical.
Here is my goal:
Questions:

I appreciate your time for reading this, and even more so if you can assist.
Thanks in advance.
I wanted to start off and say that I have been lurking here for some time now. Several years ago my SO started a private practice and I wanted to boost the sites traffic. I figured "this would be easy" and built the site, tried on-page SEO and waited. Well, after a while nothing happened. I then ran into this forum and began researching. I starting buying expired domains, running WordPress sites with spun articles that I hand wrote/altered with Chimp. Not before long, I was running a PBN of about 12 sites and was obsessed. I got her on page 1 (top 5) for several targeted keywords. I did no paid backlinking, no paid traffic outside of my little PBN.
As with everything, we re-focused our life priorities and I stepped away from doing that work and ultimately the business. Fast forward 5+ years later and I am being forced off several auction sites, where I run a different side business, due to their policy changes. I recently spun up a site, started a little backlink building but DO NOT want to get back into building my own PBN unless its absolutely critical.
Here is my goal:
- Target 2-3 primary keywords that are high volume in my niche
- (NEW) Target 10+ long tail keywords that are are medium/low volume in my niche but seem easy to rank on
- SEO optimized my site for the 2-3 primary keywords. Audits have come out great thus far.
- Purchased some backlink packages to focus on the primary keywords
- Running a blog on the site which allows me to publish frequently and force keywords, links, etc. (competitors are NOT doing this)
Questions:
- Should I continue to pursue backlinks for my primary keywords given that the site is new?
- For long tail keywords, do these need to be in product pages or just having them on the Blog suffice?
- Does image meta data with short tail keywords help?
- Do my product pages need short tail keywords, or is it enough to have the blog support this
- Does it make sense to get backlinks pointing to my site for the long tail keywords even if the site is not filled with them?
- Finally, should I consider rebuilding a private PBN with expired domains or are the SEO packages available on this forum enough to cover that
I appreciate your time for reading this, and even more so if you can assist.
Thanks in advance.