This thread is for all the BHWers who are using OGads (probably with IG amirite?), but have noticed a variety of problems the least of which seem to be vanishing conversions. Share your experiences and solutions here, but most importantly (and in high demand) any suitable alternative networks to OGads you may know of. Problem 1 Personally I've run into one problem that I've seen shared many times: low conversion rates. And I don't mean in the "try to change your content" sense. I mean in the sense that supposedly 80-95% of the people that proceed to the app store to install an app somehow just "disappear". Not before, but AFTER they've gone to the app store! Simple logic will tell you that unless something gets in their way, those statistics are highly improbable. From what I gather many people on these types of journeys are seeing similar issues. Where some early journeys had conversion rates of 60% and up, modern ones average 25% on good days. Problem 2 This brings me to the second problem. If you've ever actually tried to go through your own lockers you'd have noticed that completing an install is not easy at all. Sometimes the app store doesn't open (my own phone doesn't). Often it probably does work, but I've noticed downloading and installing apps just takes it's sweet time on the average iPhone. So what does the user do? They close the app store and open the app from the main menu. This leads to an install and open for 30 seconds, but no conversion! Now maybe I'm wrong about all of this. It's impossible to tell, and much of it is based off my own experiences and experiments. But I certainly cannot browse the front page without multiple threads where people are complaining about OGads. I think it's time we at least took a look together and shared our impressions.